Amd Vs. Intel

2353 Words10 Pages
Introduction Intel and AMD have been competing for over 40 years in the semiconductor industry. The chip industry’s major consumers are manufacturers of computers, digital consumer appliances, and mobile communications. Intel has continually been the worldwide industry leader. In 2002, AMD began to lose market share in Japan (slid from 25 percent in 2002 to 9 percent in 2004) and they started to worry about Intel’s exclusionary practices in Britain, Germany, and Japan. They believed Intel was offering rebates to Japanese computer makers in return for exclusivity. AMD filed an antitrust suit with the Federal Trade Commission which had a large portion dismissed in 2006. AMD is an innovative technology company based in Sunnyvale, California. It is a global company that specializes in semiconductor products including: microprocessors for commercial and consumer markets, chipsets for desktop and notebook PCs, as well as graphics, video, and multimedia products for desktop and notebook PCs. They have recently transformed into a semiconductor design innovation leader and are working to offer consumers cutting edge technology for vivid digital experiences. AMD products are used in more than 50 million Wii gaming consoles, online travel services, and on Hollywood movie sets for special effects. Intel is the world leader in silicon innovation and is involved in developing technologies, products, and initiatives to continually advance how people work and live. They introduce the world’s first microprocessor in 1971. They produce integrated digital technologies, such as integrated circuits, for computing and communications industries. They were originally incorporated in California and have since reincorporated in Delaware. In this case analysis, our team addresses the mission and vision statements of the two companies. Then we perform an internal assessment of the

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