We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use.
Apple and Microsoft have been purchasing thousands of patents at billions of dollars. When Google acquires Motorola, they will inherit more than 17,000 patents. These patents will help them develop their phones and compete in the demanding mobile phone market. Before the acquisition Google had very few handset and tablet patents. Acquiring these patents strengthens Google’s Intellectual property rights protection and prevents the patents from being purchased by Apple and Microsoft.
Executive Summary Apple Computers is a company that has changed the computer industry by making is possible for the personal to exist. It is a company that in a very small period of time is reaching great height. Six years after being founded it has become a member of the fortune 500 companies, which is something that can only be said abut a hand full of companies. Apple has focused on producing great innovative computers that are not only functional but also aesthetically pleasing to the consumer. Co-founded and innovator Steve Jobs has the vision of creating a new computer which would open new doors for Apple Computer to grow and to bring new technology to the computer industry, but like many creative people they forget that an idea in the business world is not good unless you can reap some profit form it.
It would require a massive amount of funds to be able to afford this. Another reason why this threat is very low is because of all the legal patents that Apple and other computer software companies have on their products. In Apple’s music industry however the threat is higher. Other companies can easily create an iTunes-like program that may be even more user friendly and much faster to use. 2.
As one compares the two individuals, you can see even though Microsoft is a more popular choice, because of Steve Jobs, Apple has made a greater impact on today and has created a bigger legacy. Something that gave Gates more publicity was his charity donations. Bill Gates has invested a third of his wealth in charities around the world including one he started himself, which he eventually made his full-time job in 2008. Although Steve Jobs did not make any public donations, he has admitted to submitting anonymous donations and in his early years tried to start a foundation, but it fell through after a year. Both are businessmen, and both are trying to “revolutionize their respective fields” (Anderson).
Decisions needed to be made quickly and Steve Jobs was the man to make them in order to turn the company he started around. Apple is a widely owned company that produces quality products that consumers want to buy. This “Brand Image” is its biggest asset. Steve Jobs is a tyrant and doesn’t conform to the company structure for a business its size; however, he has proven to get the job done and to produce products consumers want. Consumers will wait in a line for days just to be the first one to get their hands on the newest product.
While Eastman Kodak is a flawless picture –perfect example, it built their first digital cameras in 1975, which was later followed by the development of smartphones that can act as cameras, this has battered Kodak’s old film and camera making business to near death. Back then Kodak would be known as the Google of its day. Kodak back in the year of 1976 accounted for 90% of film and over 85% of camera sales. That’s when digital photography came to replace film, Kodak management wasn’t prepared for this, and Kodak
The innovation of the OLED will return customers that Apple has lost to other phone companies and will therefore increase profit. Letter of Transmittal 2818 Lunar Ct. Lake Orion, MI 48360 November 24, 2013 Jonathan Ive Senior Vice President of Design Apple Inc. 1 Infinite Loop Cupertino, CA 95014 Dear Jonathan Ive, Here is the report that you requested on why Apple should change the iPhone display to use an OLED display instead of an LCD display. You requested that I write this report two weeks ago on Monday, November 11, 2013. The intention of this report is to overview the benefits that an OLED display has over an LCD display and why Apple should switch. The overall benefits that the OLED screen would bring to the phone are durability, ability to make a curved display, superior color display, lower energy consumption, and the fact that it’s thinner and lighter than an LCD display.
Has Steve Jobs finally solved Apple’s long-standing problems with respect to the Macintosh business? (Please use Microsoft and other companies you see useful in attempting this question. 4. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
Where Steve Jobs was known for his mercurial personality, Tim Cook is considered to be an introvert who is highly secretive. It will be a tough ask for Tim Cook to sustain the position of Apple in the future. With new smartphone companies coming up in the fray, Apple has to find a way so that their die hard loyalists or future smartphone users don’t get veered towards buying the ever so cheap smartphones that are high on specifications, some even matching those offered by the latest Iphone. Cook has to make sure that the novelty factor that is always associated with the Apple products does not get eroded with