Aidscap Nepa Essay

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Case Study 12 AIDSCAP NEPAL 1. Was there a need for AIDSCAP to initiate the Phase I campaign? There was definitely a need for the AIDSCAP to initiate the Phase I campaign. The incidence of AIDS was increasing. The total number of HIV/AIDS cases reported in the country was in the hundreds according to the statistics from the National Center for AIDS and STD Control. The HIV rate of infection increased from .5% to 69% in 1995. The HIV/AIDS awareness and surveillance needed to be strengthened. Many Nepalese women worked as prostitutes in several large Indian cities. Epidemiological evidence indicated that the primary mode of transmission of HIV/AIDS in Nepal was heterosexual contact with CSWs followed by intravenous drug use. CSWs were the major medium for the spread of HIV/AIDS because once one became infected; he became the core transmitter as they traveled through the country. A major portion of Nepal’s men worked in India. Only 25% of the CSW’s bought condoms for their clients. Only 13% of the clients are actually using these condoms. An increased accessibility of condoms was needed in the target areas. Before the AIDSCAP campaign came to Nepal, the community only looked at condoms as a means of family planning. Not as much as for a means of protection from disease. There was definitely a need for AIDSCAP to initiate the Phase I campaign. 2. How successful has the Phase I campaign been so far? I believe that the Phase I campaign has made some progress. AIDSCAP used a combination of media promotions to communicate creative messages about the campaign. Billboards were used featuring the condom character “Dhale” along with a powerful slogan. These billboards were placed strategically at several points along the main highways in the project area. Four 60 second spots and a jingle were developed to get the message across on the radio which had a

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