A Haunted House Review

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Tremain Davenport Advertising Chp. 1 Experiential Excercises Question #1 There are many films showing in theaters now, in the first quarter of 2013, but none more outrageous, more satirical and more satirical than A Haunted House directed by Micheal Tides. The film seems to made in the style of the Scary Movie films which featured silly and slapstick comedy. This film has almost exclusively used social media and TV trailers for advertisement. One of the biggest ways that big companies try to access the youth through advertisement is through social media. A Haunted House uses twitter Hashtags and a facebook Like Page to access it's target audience. All of the social media advertising has the same feel and message “You are young, we are young, you should watch this”. By using the twitter Hashtag, it allows the target audience to do most of the advertisement. Every time someone tweets using the Hashtag #AhauntedHouse, it shows up on the Hashtags timeline search and you could see what everyone is saying about the movie. The Facebook like page allows users to “like” the movie on Facebook and it will appear on their friends Facebook Timelines to let them know that their friend liked it. The facebook like page also encourages sharing their posts of the movie's trailer and poster. These seems to be the most effective ways of reaching the youth through advertisement. A Haunted House also uses TV advertisements. These trailers feature some of the funniest scenes in the film, which are usually silly pokes at other big name films that also aimed their advertisements towards the youth. The TV trailers usually show on channels like Cartoon Network, Comedy Central, BET, MTV. VH1, FX, TNT, ABC, ESPN and other channels alike. These also seems effect as these are the channels that young people watch. I suggest that the marketers also use the Playstation Home as a medium

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