Whole Foods Essay

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1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods Market is pursing are providing the best quality of products in the market. These products are free from preservatives and other genetically enhanced products that reduce the quality of being organic. This means that it is has the smallest amounts of processed prods and are naturally preserved. Whole Foods Market strives to eventually dominate the local market and international markets. Their vision is Whole Food, Whole People, Whole Planet. 2. Is the strategy well matched to market conditions in the food retailing industry? Yes, their strategy is well matched, as its main focus is supplying consumers with the healthiest products available. Their products are without pesticides, hormones, and other things that could affect health, community, and agriculture. The quality products at Whole Foods taste better and are preferred by the demands of health conscious consumers and the current trends of a healthy lifestyle. 3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s mission/vision ―Whole Foods, Whole People, Whole Planet‖ that is set forth in case Exhibit 1? Do the mission/vision and the core values underlying it (case Exhibit 3) really matter at this company or are they just nice words and cosmetic window dressing? Explain. Yes, John Mackey has a great vision for Whole Foods. It is a realistic vision and exceeds the normal expectations of what a vision should be. As healthy eating patterns and demands change in the population, Whole Foods strives to supply that demand by offering products that will fit the needs of leading a healthier life style. In doing so, the chemical and hormone free products also help for a more agriculturally

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