What Is Pop Culture

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Pop Culture Pop culture has been around forever and according to Rodgers “it has become more powerful since the Industrial Revolution and the rise of the media” (Rodgers). Pop culture was established in the print media, most specifically, newspapers. Aside from word of mouth, there was no other tangible source of information other than the local press. The newspaper remained in this position for many years until radio and television were not only invented, but available to the masses. Pop culture was brought into the same homes that had newspapers, but now it was delivering its message with moving pictures and audio. Everywhere we are, whether we are out driving in the country, shopping in a congested retail development or simply sitting at home on the sofa watching our favorite television show, we are influenced by advertisements promoting pop culture. Rodgers states “pop culture is created by media and public diversions.” These diversions include such things as “movies, music, internet, radio and pulp fiction, as well as, dance clubs, restaurants, clothing styles, and national holidays” (Rodgers). Pop culture is all around us even if we do not realize it. Every day when we wear or see something with a brand name or a logo boldly printed on it, we are subjected to pop culture. As McKinney puts it: Common Culture, a pop cultural reader, defines it as "the shared knowledge and practices of a specific group at a specific time […] pop culture both reflects and influences people's way of life […] pop culture is transitory, subject to change, and often an initiator of change" (4). Thus when I say "pop culture," I mean the culture of the masses, including popular music, television shows, commercials, brand names, advertisements, sports, the Internet, movies, fashion, etc. (McKinney). Common Culture, a pop cultural reader, defines it as "the shared
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