Turn Disability Into Ability with Asimo

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Turn Disability into Ability with Asimo Extended service plan Turn Disability into Ability with ASIMO Extended Service Plan Table of Contents 1.0 Executive Summary 1.0.1 Introduction 1.0.2 The Company 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.2.0 Strengths: 2.2.1 Weaknesses : 2.2.2 Opportunities : 2.2.3 Threats : 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.0.0 Market Roll-out 3.0.1 Export Markets 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.3.0 Forecast : Income & Expense 3.4 Target Markets 3.4.0 Needs and Benefits 3.4.1 Purchasing Process: 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.7.1 Product 3.7.2 Quality 3.7.3 Warranty 3.7.4 Labeling 3.7.5 Packaging 3.7.6 Retail outlet strategy 3.7.7 Media 3.7.8 Physical 3.7.9 People 3.7.10 Franchisees 3.7.11 Sales and Distribution Strategies 3.7.12 Direct Internet sales to end users 3.7.13 Direct sales 3.8 Marketing Research 3.8.1 Objectives 3.8.2 Desk research 3.8.3 Qualitative research 3.8.4 Quantitative research 3.8.5 Reporting 4.0 Controls 4.1 Implementation 4.1.0 Milestones 4.2 Marketing Organization 4.2.1 Table of Organization 4.3 Contingency Planning 5.0 Conclusion References: Turn Disability into Ability with ASIMO Extended Service Plan “ASIMO, an acronym for Advanced Step in Innovative Mobility, is a humanoid robot designed and developed by Honda. Introduced on 21 October 2000, ASIMO was designed to be a multi-functional mobile assistant” (Wikipedia 2014) 1.0 Executive Summary 1.0.1 Introduction This business plan was developed to introduce Honda’s Asimo Humanoid Robot to the physically handicapped and visually impaired market. It also explains how future funds would be used to complete product

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