Tesco Plc Analysis

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1. History – Key Date of Tesco 1919 Jack Cohen founded Tesco PLC 1924 Tesco brand first appeared on the market 1947 Tesco floated on London stock exchange as Tesco Stores (Holding) Limited 1950s and 1960s Tesco’s expansion through acquisition until it owned 800 stores, in southern Half of England 1960s and 1970 Tesco’s Major sales promotion took place 1977 Tesco reversed the decision/strategy of issuing stamps to increase Customer relation instead It reduced its prices by 25% overnight 1987 In May Tesco acquired Hillards which had a hain of 40 stores. Acquisition 1994 Tesco took over the well-known Scottish supermarket chain William Low’s 57 stores which Was also an opportunity to expand its presence in Scotland 1995 Teso introduced Loyalty Card introduced e- buying ‘Tesco Direct’ 2006 Tesco was the only food retailer to make online shopping profitable 1996 Teso changed its logo modifying it with a stripe reflection 1997 Tesco acquired retal of Association British Foods with grocery in Republic of Ireland and Northern Ireland , it also made a Joint Alliance with Esso (Petrol Filling Station) 2001 Tesco engage itself in internet Grocery Retailing in the USA 2002 Tesco acquired 13 HIT hypermarkets in Poland – Acquisition 2003 launch of UK Telecoms division, it comprised of mobile and home phone service Purchased the C Two Network in Japan Acquired a major stake in Turkish supermarket chain Kipa 2004 purchase of Adminstore owner of 4s cullens, Europa Launched a broadband service 2005 Tesco’s acquisition of 21 Safeway BP/Petrol filling station stores Sold its operations in Taiwan to Carrefour and acquired Carrefour’s store in Czech Republic And Slovakia 2007 Joint venture with O2 (telecoms company) 2010 Tesco showed interest to sponsor England team the whole period of World Cup 2011 Feb Tesco upgraded Tesco Direct where

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