Terracog Global Positioning Systems: Conflicts And

Written Analysis and Communication 1

TerraCog Global Positioning Systems: Conflicts and Communication on Project Arial

WAC Assignment 2

Submitted to

Prof. Rohini Patel

Submitted by

Vishnu Meena

Roll No-111061

On

25 November 2011

INDIAN INSTITUTE OF MANAGEMENT UDAIPUR

Letter of Memorandum

Date: 20-03-2008

To,

Richard Fiero, President

Tony Barren, Director of Production

Ed Pryor, VP of sales

Allen Roth, Director of Design & Development

Becky Timmons, CFO

Harold Whistler, VP of Design & Development

From: Emma Richardson, Executive Vice President

Here is the report on the problem of launch of the product and price of the product. I recommend launching the product at zero margin and then redesign to reduce the product.

Executive summary:

Designing Department of TerraCog is come up with a product called ‘Aerial’. Price estimated by the designing department is too high. They have four options either to go with the price of designing team or to launch the product at zero margin and redesign it to reduce cost or delay the launch by 3 to 6 months or by abandon the project. On the basis of these options launching the product at zero margin and redesign it to reduce the cost is the optimum recommendation.

Word used: 85 words

Content Page:

1. Situation Analysis …………………………………………………… 4

2. The problem / Objective…………………………………………….. 4

3. The options…………………………………………………………... 5

4. Criteria for Evaluation …………………………………………….. 5

5. Evaluation of Option………………………………………………... 5

6. Recommendation……………………………………………………. 6

7. Action Plan…………………………………………………………… 6

Situation Analysis:

TerraCog