Tata Motors Essay

4129 WordsMar 7, 200917 Pages
Tata Motors TABLE OF CONTENTS HISTORY 3 ENVIROMENTAL SCANNING 7 TATA MOTORS – MARKETING MIX 11 RECOMMENDATIONS 15 COMPANY TODAY 16 CONCLUSION 18 WORKS CITED 19 HISTORY The Tata Group was founded in 1868 by Jamshedji Nusserwanj Tata. He came from a wealthy business family. He made his wealth primarily through cloth mills. He later expanded by opening the Taj Mahal Hotel in Colaba, Mumbai, in 1903. At the time no Indian owned hotels existed, they were all European owned. Jamshedji Tata died the following year but not before initiating the launching of Tata Iron and Steel Company Limited (aka: TISCO) based in Mumbai. The Tata Group is a private multinational conglomerate headquartered in Mumbai, India. Worldwide the company employs some 289,500 employees. The company is privately held; however, some of its SBU’s are publicly owned and traded on the Indian market as well as the NYSE. Currently the Tata Group operates in 85 countries, its companies export product and services to 80 nations worldwide. The framework of the company consists of 98 companies in seven business sectors. Of the 98 companies 27 are publicly traded entities. Through its existence the company continues to be guided and controlled by the Tata family. It is currently in its fifth generation of leadership under the Tata family. The Tata Group has become one of India's largest and most respected business groups. The Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Consultancy Services, Tata Tea, Tata Power, Tata Communications, Taj Hotels and Tata Motors. The current chairman is Ratan Tata taking who preceded J.R.D. Tata in 1991. Since becoming chairman in 1991, Ratan Tata has managed to multiply revenues seven times to an estimated annual $21.7 billion. And since

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