Stereotypes Of Asian Americans

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Journal of International and Intercultural Communication Vol. 3, No. 1, February 2010, pp. 20Á37 Asian Americans Beyond the Model Minority Stereotype: The Nerdy and the Left Out Qin Zhang Most racial-ethnic stereotypes about Asian Americans are constructed, activated, and perpetuated by the media, but very few empirical studies have ever investigated the extent to which people accept the media stereotypes about Asians. This study applied cultivation theory to examine whether people’s perceptions of Asian Americans are consistent with media stereotypes and whether the media activated racial-ethnic stereotypes affect people’s interaction behaviors with Asians. Results demonstrate that people’s perceptions and judgments about Asian Americans…show more content…
(2005) found that Asian Americans are underrepresented, occupying 2.7% of the total characters, which is less than their population percentage, 4.4%. Most of the Asian Americans are characterized as holding high-status positions requiring intelligence and advanced degrees (often in the sciences), which might reinforce the model minority stereotype. The complete invisibility of Asian Americans in situational comedies that generally feature family and domestic settings might strengthen the foreigner stereotype that Asians do not represent the ‘‘American family,’’ and they are not seen as neighbors or friends of families. In addition, the other peer ethnic-racial groups have four times as many romantic or familial relationships as Asian Americans, perpetuating Asians as asexual and isolated (Yuen et al., 2005). With an effort to explore the connections between racialized power and politics of TV representation about the images of Asian Americans, Hamamoto (1994) made a comprehensive study of television programs spanning five decades and covering every genre. Contrary to the expectation of the dearth of Asian American images on television, he found that the television images of Asian Americans are actually frequent and pervasive. But what is thought-provoking is the absence of positive images of Asian Americans and the intensity of the insulting and degrading representation of Asians as perpetually foreign, amoral, murderous, and dangerous. He argued that Asian Americans are depicted in the most vicious and pernicious forms of racial stereotyping. The media anti-Asian racism grows out of the ideology of White supremacy fashioned to legitimate unjust social relations, to legitimize antiAsian
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