Starbuck's Csr Analysis

Evaluating Starbucks Corporation’s Corporate Social Responsibility
DMBA 610 All Stars: Gregory Lunsford, Ilham Kassim,
John Kelly, Mark Komori & Richard Keel

University of Maryland University College
Submitted on: August 19, 2011

Table of Contents

Introduction to Starbucks (Slide 1) 2
Corporate Social Responsibility (CSR) History (Slide 2) 2
Current CSR Policies (Slide 3) 3
CSR Efforts Overview (Slide 4) 5
CSR Efforts – Successes (Slide 5) 5
CSR Efforts – Failures (Slide 6) 7
Recommendations (Slide 7&8) 8
Conclusion (Slides 9) 9
Reference List 10

Introduction to Starbucks (Slide 1)

Founded on March 30, 1971 in Seattle Washington, Starbucks’ Corporation (Corp.) did not become a house-hold name until the early 1990’s when the company began an aggressive global expansion. Since then, Starbuck’s Corp. and its products and services have literally changed the coffee culture in the United States. Today the company maintains operations throughout the globe with its primary coffee suppliers in Africa, Asia and Latin America with its primary consumer base in North America, Latin America, the Pacific Rim and Europe. In 2011, the company boasts 6,707 company-operated retail stores in the U.S. and 2,126 stores in international markets (Datamonitor, 2011). The corporation is currently undertaking plans to expand “its presence in Asia, particularly in China and India” in an effort to leverage the face-paced economic development in these countries to continue growth (Datamonitor, 2011).

Corporate Social Responsibility (CSR) History (Slide 2)

The concept of corporate social responsibility (CSR) relates foremost to “the conceptual challenges raised by scholars and advocates who criticize corporate America’s shareholder primacy ethos” and offered “theoretical insights as to why companies should not be treated solely as their shareholders’ private