Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

1120 WordsJul 30, 20125 Pages
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies. At age 16, he started his first business venture. It was a magazine called “Student”. Richard Branson has created one of the most recognizable brands in the world. His internationally recognized brand "Virgin" is splashed across everything from credit cards, to airlines and music "megastores". Branson is continuously seeking new business opportunities and loves a good challenge, especially when he enters a market that is dominated by a few major players. Some of the businesses Branson has collected include: • Virgin Atlantic - An international airline flying to many major destinations. • Virgin Megastores - Music Super-markets located in major locations in the UK, USA and Australia. • Virgin Books - Publisher and distributor of books. • Virgin Credit Card - Branson's attempt to provide credit card at a reasonable price. • Virgin Holidays - Book a holiday and fly Virgin Atlantic? • Virgin Trains - Virgin making trains sexy in the United Kingdom. • V2 Music - Largest UK based independent recording label. • Virgin Active - Chain of fitness clubs throughout the United Kingdom. • Virgin Galactic - Branson's planned affordable flight to space venture. • Ulusaba - Luxury game reserve located in South Africa. • Necker Island - Branson's own private island located in the British Virgin Islands Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. DuBrin states that a leader is a figurehead for his or hers organization, entertaining clients and serving as a spokesperson for the organisation. Branson is by all means a figurehead for Virgin. Branson’s leadership style is that of a transformational leader.

More about Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Open Document