Shell Swot and Porter's Five Analysis

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4/13/2015 SWOT and Porter Five Forces Analysis of Royal Dutch Shell | The WritePass Journal SWOT and Porter Five Forces Analysis of Royal Dutch Shell rodrigo | January 25, 2013 Table of Contents [show] Abstract Royal Dutch Shell Plc is the second largest oil company with global operations in more than 80 countries and more than 30 refinery plants. The company has a registered office in London, United Kingdom and headquarters in The Hague, Netherlands and was ranked number one with a market capitalization of 135,511.7million US Dollars as at the close of 11th Tuesday, 2012. The company’s major strength includes a global presence with globally recognized brands, growing financial strength, significant manufacturing and technological capabilities and diversified portfolio of products. The global operations of the company are associated with difficulties of standardising quality due to varied operational conditions. Furthermore, the company is faced with stiff competition from the leading suppliers in the industry including Exxon Mobil Corporation, Total S.A. and BP Plc. However, the company can use differentiation strategy capitalizing on its globally recognized brands to establish a competitive edge over the competitors. In addition, the company can expand its global presence through striking strategic partnerships with local small companies in foreign markets to enhance penetration in the markets. Introduction Royal Dutch Shell plc commonly known as Shell is an independent company with its registered office located in LondonUK and headquartered in The Hague, Netherlands operating in the oil and gas industry globally (Reuters, 2012). The operations of the company are divided into three main segments including; Downstream, Upstream and Projects and Technology. The Upstream segment combines activities involved in the search for and recovery,

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