Redbox Essay

922 Words4 Pages
1. What are the chief elements of Redbox’s strategy (Corporate, Business and Functional)? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? What type of competitive advantage is Redbox trying to achieve? Corporate strategies Growth strategies: Concentration: Redbox has remained focused in one area on internal growth. 1. They have place 24,800 kiosks as of March 2010 kiosks. 2. Building strong brand recognition. 3. Strategic alliances with companies know for value. Strategic Intent Grow and build: Redbox’s strategic intent is not to increase the market but rather capture the customers that are leaving the traditional movie rental outlets, 1. Plans to deploy 7,000 to 8,000 kiosks in 2010. 2. DVD rental price of $1 per day 3. New locations in Navy Exchange Stores, Schnuck Markets, and Kum & Go convenience stores. Business strategies Best-Cost: Redbox strives to have the lowest cost while differentiating through service and low price. 1. Convenience a. Kiosks located at places people are going to all ready. No need for a special trip to a rental store. b. Rentals take less than a minute to rent. c. Returns take less than 20 seconds. d. Many available 24 hours a day. e. “Every week 150 million people walk within 10 feet of one of Redbox’s 20,000 locations. “(C-105) 2. Low rental prices. 3. Growing consumer awareness of Redbox Functional strategies • Operations/Production o Disbursement of the library titles adequately to all location. o Determining capacity and maintenance for kiosks. o Inspecting & controls, and process planning. • Purchasing/Materials o Studio & acquisition deal. o Procuring new kiosk deployment locations. • Marketing o Promoting the availability and convenience of Redbox locations o Advertising the massive library of DVD

More about Redbox Essay

Open Document