Qgt1 Capstone Essay

5853 Words24 Pages
A. Executive Summary 4 A1. Business Identification: 4 A2. Mission, Goals and Objectives: 4 A3. Keys to Success: 5 B. Company Summary 6 B1. Industry History: 6 B2. Legal Form of Ownership: 6 B3. Location and Facilities: 6 B4: Management Structure: 7 B5. Products and Service: 8 C. Market Analysis 9 C1: Target Market 10 C2: Industry Analysis 11 C3: Competitive Analysis 12 D. Market Strategy 13 D1: 4Ps. 13 D2: Price List- 14 D3: Selling Strategy- 17 D4: Sales Forecast- 18 E. Implementation Strategy 19 E1. Overall Strategy- 19 E2. Implementation- 20 E3. Control Plan- 20 F. Financial Statements and Projections 21 F1. Revenue and Cost Estimate- 21 F2. Forecasted Profit and Loss Statement 22 F3. Forecasted Balance Sheet- 23 G1. Financial Projections 24 G1a- Breakeven Point- 25 G1b-Financial Position: 26 G1c-Capital/Investment Needs: 26 References 28 A. Executive Summary A1. Business Identification: CES will operate as a home run business in xxxxxx. We will cater to market roughly 100 miles in diameter from the xxxxxx area. CES will provide home automation and home theater solutions to the people in the market area. In order to fund the startup costs of CES the owner Blake has sold a piece of investment real estate and was able to obtain $93,000 in profit from the sale. These funds will be used to provide the necessary startup capital for CES. $60,000 will be put in a business account for startup costs and the remaining $33,000 will be put in savings and be available as a liquid asset for gaps in product purchase and customer payment. CES has been forecasted to have an extraordinarily profitable first year of operation, and will be able to do so without the use of borrowed funds. Based on the forecast the company will spend the better part of the first year in the “black” and borrowing of funds will not be necessary. A2.
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