Procter & Gamble (P&G)

517 Words3 Pages
P&G begins when two men, William Procter and James Gamble, started working together when their father-in-law told that they should become business partners. After leaving England, Procter lost his wife because she was terribly sick. So he remained in Cincinnati and began selling candles, then later he met James Gamble, a soap maker. The company was born in 1837, in the Queen City of the West, Cincinnati. Cincinnati at the time was a growing marketplace, though the nation was going through a financial distress. Many were closing down their business, and it was a concern that United States could go bankrupt. However, with only $3,596.47 each, Procter and Gamble start together a soap and candle business company called by their last name. On October 31,1937 the partnership agreement was signed. It was a risk, as there was already 14 other soap and candles makers in the area. Their first office is at 6th and Main, two blocks away from the current headquarters location and their first venture in advertising begins with a print ad for machine and lamp oil. On June 29,1838 it was printed in the Daily Gazette. As the years go, Procter & Gamble nets grow up to $37,000 by 1848. Then by 1859 the company employs 80 people and has sales exceeding $1,000,000. their best selling product was lard oil and candles. With soaps it wasn’t much but still they made quite a profit. All of the boat that carries Procter & Gamble soaps and candles has an artistic cluster of stars on a crate of candles, but it changes to a circle was drawn around the stars with an image of the man-in-the-moon. So then it became the unofficial trademark for the products. P&G officially adopts the Moon and Stars as the official trademark in 1850. Then the second generation took over and produce even greater products. All the men graduate from college, both of the founders had a big families and most of
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