Portland Trail Blazers Case

1389 Words6 Pages
Portland Trail Blazers Case Brief Attribute Importance: Based on the conjoint analysis for importance of attributes as shown in Exhibit 1, Ticket Location has the highest importance with a 39.49% of the overall decision weight. Ticket Price comes next with 37.58% of the overall decision weight followed by Promotion Strategy. Number of Games is the least important of all the attributes. Analysis: A list of all package combinations yields a total of 240 different combinations of packages. But we know that Blazers management disallows certain packages namely 200-level seats for less than $60 and 300-level, midcourt seats for less than $25. There are a few other combinations that result in a loss to the Blazers due to the cost structure of the…show more content…
Team 1A (Cohort 1) – Joshua Davis, Min Sohne, Scott Bernstein, Sriram Pooskoor, Swetha Siddavatam Exhibit 1 - Attribute Importance Attributes Levels Utility (U) 0.24383 0.03257 -0.2764 0.65646 0.22011 0.126 -1.00257 1.01148 0.15736 -0.43716 -0.73169 0.17428 0.12511 0.01689 0.00158 -0.31786 Decision Weight (%) UD=(UMax - UMin) I=(UDi/UDTotal) I * 100 Utility Difference Importance 0.52023 0.117843867 11.78 6-game No of games 3-game 10-game $15 $25 Ticket Price $35 $60 200- mid Ticket 300- mid Location 300- corner 300- behind Hotdog +Soda Priority tkts Promotion $20 Gift Card Apparel Collectibles 1.65903 0.375807836…show more content…
Pkg No of games Price Seat Cost Promotion Cost No 3 6 10 $15 $25 $35 $60 $10 $12 $18 $40 $0 $3.25 $12 $6.75 $10 1 0 1 0 0 1 0 0 0 0 1 0 0 1 0 0 0 2 0 1 0 0 1 0 0 0 0 1 0 1 0 0 0 0 3 0 1 0 0 0 1 0 0 0 1 0 0 1 0 0 0 4 0 1 0 0 0 1 0 0 0 1 0 1 0 0 0 0 5 0 1 0 1 0 0 0 0 1 0 0 1 0 0 0 0 6 1 0 0 0 1 0 0 0 0 1 0 0 1 0 0 0 7 0 1 0 0 0 1 0 0 0 1 0 0 0 0 0 1 8 1 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0 9 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 10 1 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 11 1 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 12 0 1 0 0 0 0 1 0 0 0 1 0 1 0 0 0 13 0 1 0 0 0 0 1 0 0 0 1 1 0 0 0 0 14 1 0 0 1 0 0 0 0 1 0 0 1 0 0 0 0 15 0 1 0 1 0 0 0 1 0 0 0 0 1 0 0 0 16 1 0 0 0 0 1 0 0 0 1 0 0 0 0 0 1 17 1 0 0 0 0 1 0 0 0 1 0 0 0 1 0 0 18 0 1 0 0 1 0 0 0 0 1 0 0 0 0 1 0 19 0 1 0 1 0 0 0 1 0 0 0 1 0 0 0 0 20 0 0 1 0 1 0 0 0 0 1 0 0 1 0 0 0 26 0 1 0 0 0 0 1 0 0 0 1 0 0 0 0 1 27 0 1 0 0 0 0 1 0 0 0 1 0 0 1 0 0 28 0 0 1 0 1 0 0 0 0 1 0 1 0 0 0 0 29 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 30 0 1 0 0 0 1 0 0 0 1 0 0 0 0 1 0 Utility 0.79558 0.74641 0.70147 0.6523 0.58824 0.58432 0.54408 0.53515 0.52877 0.49021 0.44104 0.42702 0.37785 0.37698 0.34288 0.33282 0.31751 0.30344 0.29371 0.27535 0.26963 0.25432 0.22618 0.21576 0.20933 Profit $3.75 $7.00 $13.75 $17.00 $3.00 $3.75 $7.00 $7.00 $5.00 $13.75 $17.00 $16.75 $20.00 $3.00 $1.75 $7.00 $5.00 $0.25 $5.00 $3.75 $10.00 $8.00 $7.00 $16.75

More about Portland Trail Blazers Case

Open Document