Philips Versus Matsushita.

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Philips versus Matsushita. Charles Darwin is famed for stating the theory of survival for the fittest when he said that in the struggle for survival, the fittest win by adapting best to their environment. Darwin may not have had N. V. Philips (Netherlands) and Matsushita Electric (Japan) in mind but their situation truly depicts a struggle for economic survival. Although facing similar financial challenges, the two companies are fundamentally different. Structure, strategy, values and systems of both organizations reveal the basic differences that were initially responsible for their individual success and later, losses. The two competing organizations are at cross roads where the decisions made will either take the individual organizations towards profitability or continued loss and possible financial ruin. While Philips employed a global organizational portfolio, Matsushita concentrated its operations in Japan. However, both organizations are now facing continuous loss of profitability in spite of spirited efforts from their top managers. Philips has had seven chairmen since the late 1960s that have employed various tactics in an effort to turn around the organizations fortunes with little success. On the other hand, Matsushitas financial woes started in 1992 when the Japan economy took a plunge, throwing the organization into cost containment mode. Since then, the organization has had two changes of top leadership but little change in the losing trend. Van Reimsdijk and Dr. Rodenburg both served as C.E.O.s of Philips in the early and late 1970 respectively. Their approach aimed at reorganizing the matrix structure by giving product division (PD) managers more control over the production process. Despite Dr. Rodenburgs efforts to simplify management by appointing single management, the power struggle between PD and national organizations (NO) persisted.
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