Pestle Analysis Of Tesco

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STEEPLE ANALYSIS OF TESCO Social With an exponential market growth in the UK market through the years, it seems that Tesco understands the taste of the domestic market. Tesco has successfully appealed to all segments of its market by it various operations Tesco Extra, Tesco Superstore, Tesco Metro, Tesco Express, and Tesco Homeplus. Tesco Express is the most accessible with 1285 stores and even though it’s small in relation to some of the others it may be the most accessible. Also, current trends indicate that Bristish customers have moved towards one stop and bulk shopping-which is due to a variety of social changes. Tesco have increased the amt of non food items available for sale. One element of the strategy has been the use of its own brand product-the up-market Finest, the mid range Tesco brand and the low price Value brand. Tesco has also increased customers’ loyalty through the years by Green Shield Stamps, huge discounts, and Club cards. To appeal to a wider demographic base their 2007 Christmas advertisement featured the Spice Girls as well as they negotiated a deal to become the official England team sponsor of the football World Cup. Economic The “pile it high/sell it cheap” motto used in the 70’s probably capitalized on economies of scale to reduce cost. This would impact on the buying behavior of customers. Under its immediate team objectives Tesco uses group skill and scale to add value and completive advantage. Environmental Tesco annual report states they exceeded their target to reduce carbon emissions from their baseline portfolio of buildings by 5.5% compared to 2009/2010. In total Tesco have foot-printed over 1000 products, and carbon labeled over 500 products in store and online in the UK. They have also continued their carbon labeling programme in South Korea. They are co-leading a project across the consumer goods industry to

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