O-Fold Innovation Case Study

1275 Words6 Pages
The O-Fold innovation 1. My analysis shows that Alex does not have a clear vision for his business at this time. The case does not offer a vision because Alex is still uncertain whether he is going to start the business or not. A vision should be straight forward and contain objectives which can be fulfilled in the long run. Alex does offer some financial objectives however he lacks with the strategic objectives and does not have a clear vision in which way to go with his idea. Alexi’s objectives are not specific or measurable meaning that he will not be able to measure the success of his company if he decides to go along with his idea and starts the production. Alex is aware that it would not be easy for him to stay in the business long because some other bigger firms would be attracted with the profit, giving us an estimate that his deadline for achievement would be short. 2. My analysis shows that Alex should license his idea because he does not have any starting money or assets and to patent the idea would be a big stretch in his budget. Another thing is that Alex is still young and inexperienced and most of his network contacts are his previous professors. Therefore receiving financial support or investments for his idea is really hard since there is high risk of failure for starting companies especially if they are run by someone who just got out of the “classroom”. My analysis shows that it would be smarter for Alex to license his O-fold idea and pursue something else in his life, probably a corporate job since he is an accounting and business major and he graduated with a 4.0 GPA. The license would give him the opportunity to see whether his idea is successful or not by observing it as a third party. And if the idea happens to work Alex will be receiving money from the licensed idea, without having to risk his own money and putting time and effort in
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