Mkt/150 Principles Of Marketing Final Exam

NAME Charles smith DATE July 5, 2013

THE COMMUNITY COLLEGE OF BALTIMORE COUNTY
PRINCIPLES OF MARKETING – MNGT 150

FINAL EXAMINATION CHAPTERS 10-17

DUE: By midnight July 5.
SEND TO: Dennis Sullivan via the Message Board in Blackboard.
INSTRUCTIONS: Please indicate your answer by bolding and underlining the correct answer.

PART ONE – MULTIPLE CHOICE (5 Points Each for a total of 200 points)

1. A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

A. a consumer good
B. a product
C. a manufactured good
D. a stock item
E. merchandise

2. Business products…show more content…
receiving.
C. decoding.
D. messaging.
E. encoding.

31. Advertising is

A. nonpersonal, indirectly paid presentation of an organization, service, or product.
B. a short-term inducement of value offered to arouse interest in buying a good or service.
C. methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
D. any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor.
E. any paid form of interpersonal presentation of goods and services.

32. Which of the following statements describes a key difference between advertising and publicity?

A. Publicity is more expensive on a cost-per-contact basis than advertising.
B. Publicity is usually directly paid, and advertising is usually indirectly paid.
C. Advertising is usually directly paid, and publicity is usually indirectly paid.
D. Advertising provides an immediate feedback loop, and publicity does not.
E. Publicity always has a much greater reach than advertising.

33. For a message to be communicated effectively, the sender and receiver must have a mutually shared field of experience, which means a similar __________ they apply to the…show more content…
Product modification includes altering the characteristics of the product specifically quality, performance, appearance, etc. in order to increase the value of the product and sales. Market modification is when a company seeks new customers or attempts to increase a product’s use with existing customers. The repositioning of a product is an action taken to increase sales. This changes the place a product occupies in a costumers mind as compared to the competition. The above ways of managing a product through its product life cycle all modify a feature of a product in order to increase sales. They differ in what is being