Marriot Corporation the Cost of Capital

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JULIO OLAGUE MARRIOTT CORPORATION: The Cost of Capital (Abridged) March 25th, 2015 Company Description Marriot Corporation is a major competitor in the lodging and food service industry in the United States. Its three major lines of business are lodging, which includes 361 hotels, contact services, which provides food and service management to institutions and airline catering through its InFlite services, and restaurants, which includes Bob’s Big Boy, Roy Rogers, and Hot Shoppes. Key Points (Changes to the WACC) Marriott’s WACC: Lodging WACC: Contract services WACC: Restaurants WACC: 8.57% 10.24% 7.55% 10.68% Recommendation Marriott Corporation should use a different weighted average cost of capital (WACC) for each division in order for projects to be valuated correctly. Share repurchases should only be done when there is excess cash to both, buy back the shares, and to fund future investment projects. EXECUTIVE SUMMARY Based on our weighted average cost of capital calculation (WACC) we determined that Marriott Corporation should use a different hurdle rate for each of its three divisions, as well as for the entire firm. By doing so, the company will not accept bad projects that have a deceptive positive net present value, and will not reject good projects that result in a misleading negative net present value. Each division should have its own hurdle rate for divisional projects to be approved or rejected because this way Marriott will only invest in projects that will add value to the firm and increase shareholders’ wealth. Marriott’s WACC was estimated to be 8.57%. The lodging division’s WACC was 10.24%, the restaurant division’s WACC was 10.68%, and the contract services division WACC was 7.55%. MARRIOTT CORPORATION WEIGHTED AVERAGE COST OF CAPITAL (WACC) In order to determine the WACC for the entire firm we computed Marriott’s cost of debt before

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