Marketing Strategies Paper

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Marketing Strategies for Real Estate in an Adverse Economy within the Finger Lakes Region Chad Sheehan ENG 302 Professor Tim Gilbert July 29, 2009 Signatures: Student: ________________________________________ Date: ___________________ Cohort Advisor: __________________________________ Date: ___________________ Program Representative: ___________________________ Date: ___________________ Sheehan July 29, 2009 Marketing Strategies for real estate in an adverse economy within the Finger Lakes Region…show more content…
Move-in condition, which falls into line with Curb Appeal, is a home that a buyer can just turn-key and move in. Turn-Key is where the buyer can move in without cleaning, painting or completing minor repairs. The financial background of a potential buyer details their credit worthiness and availability to obtain a mortgage. Recent comparables describes recent property sales that have closed and are comparable with current market values. In regards to the financial aspect of a real estate transaction, it is important for a seller or buyer to keep the term in mind, leaving money on the table, which is viewed as the seller taking less than the actual property value or the buyer paying too…show more content…
With this said, sellers must also be willing to adjust the price if the market response is poor. Value range pricing is one of two methods used in pricing a home for the open market. Value range pricing involves listing a range such as, $290,000 to $310,000 rather than a single asking price (Real Estate, 2007). This strategy can be useful when dealing with buyers searching the Internet. Typical Internet search engines will ask for a range, and if a buyer indicates a range of $300,000 and above, that buyer will not view your property, which is listed at $290,000. In this case, you’ve missed the buyers most qualified to buy your home, while instead attracting the buyers in the next-lower bracket (say, $250,000 to $300,000) where your price is at the high end (Real Estate, 2007). Another method also considered is pricing your home five percent below the estimated market value. This method will usually increase the number of willing buyers to twenty percent (Real Estate, 2007). The value of a home to a buyer comes down to the value he/she gains while living in it. Marketing homes to these buyers means describing function, not form (Real Estate, 2007). Most buyers don’t want their parent’s house and they want to live their dream, while not over paying for it. The typical buyer seeks a lifestyle and knowing that this specific home will afford them the ability to achieve it (Real Estate,

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