La Roche Posay Centre Thermal de La Roche Posay Marketing Plan

La Roche Posay
Centre Thermal de La Roche Posay
Marketing Plan

Table of Contents

1. Executive Summary

2. Situation Analysis 1.1. Market Summary 1.1.1. Market Demographics 1.1.2. Market Needs 1.1.3. Market Trends 1.1.4. Market Growth 1.2. SWOT Analysis 1.1.1. Strengths 1.1.2. Weaknesses 1.1.3. Opportunities 1.1.4. Threats 1.3. Competition 1.4. Goods & Services 1.5. Keys to Success 1.6. Critical Issues

3. Marketing Strategy 1.1. Mission 1.2. Marketing Objectives 1.3. Financial Objectives 1.4. Target Marketing 1.5. Positioning 1.6. Strategy Pyramids 1.7. Marketing Mix 1.8. Marketing Research

4. Income Statement, Financial Ratios and Balance Sheet Analysis 1.1. Income Statement Evolution 1.2. Financial Ratios 1.3. Income Statement Evolution

5. Controls 6. List of references

1. Executive Summary

La Roche-Posay is the famous brand of cosmetics for a better life for sensitive skin in France and Europe. The Director of the business is Jean-Paul Agon, who joined L’Oréal in 1978 and he laid the foundations of a solid business of La Roche-Posay line of products (La Roche-Posay, 2004).

It is envisioned that people will want to come to La Roche-Posay not only to buy cremes and cosmetics for sensitive skin, but also some products for styling their hair. This is the reason for creating a brand new product called “Smooth and Silky secret creme”, which will include the thermal spring water from La Roche-Posay and will be made for people with damaged hair that needs rich treatment.

La Roche-Posay line of producing “Smooth and Silky secret creme” will be based in Paris, France. This area has a