The United States saw many changes during the post war years that contributed to a new way of life in America. American citizens were worried they would fall back into the economic and emotional stress that the depression had brought. But instead, the post-war allowed economical, political, emotional growth and changes to the United States and its citizens. It affected the American way of life back then and still affecting us today. Following the WWII the economy boomed in several ways.
Firms in the fast food industry and home meal replacements have to continuously innovate to maintain various product differentiations and high quality of food and service in order to stand out against competitors. Otherwise, their product is easily substituted. Bargaining power of buyers: The bargaining power of buyers is high since customers have low switching costs. Thus, each firm within the industry is susceptible to losing customers. To address this,
Along with GMCR other roasters would have to double their production as well. In addition to GMCR’s concern about the two-cup model there is a concern that KADs would underprice the Keurig and roasters because they have don’t have an investment in the brewers. In order to design the new Keurig-Cup would cost around $400,000. Roasters would need new packaging lines in order to produce both the K-Cup and the Keurig-Cup which would be just under $60,000 per line. With the five roasters currently with them having only one
Rapid progress in female employment was strongly evident- many took up careers in professions and in some cases women earned the same pay as men. Things were looking hopeful for German women, years of male and female dispute had almost concluded. Female developments abruptly reversed by 1933- Hitler held traditional views regarding the female role which he believed raised them to an imperative position in society. Women had vital role in producing the genetically pure Aryan race which would grow to be supreme Nazis. Hitler realised he needed to increase the birth rate to fundamentally strengthen the Third Reich; with a larger population would come more strength, superiority and pre-eminence.
Positions Livoria to take advantage of the growing population and addresses Paul’s concerns, but fails to address the current need to generating a net income of $1.1 million by 2015 (appendix 2) * Industry trend indicates 70% of restaurants in Dawkins are franchise. This will allow Livoria to be competitive however; this will require additional capital cost for training, monitory and new management which cannot be afforded at this moment. Implement alternative 1: Diversify menu to include vegetarian food. * This will generate enough revenue to settle the litigation and a net income of $1.1million by 2015(appendix 1) with current space and employees * Livoria will be well positioned to challenge competition, quality of sandwiches and brand image will not be compromised. * Additional capital cost will not be incurred and the restaurant will be well positioned to take advantage of the growing population in Dawkins.
To cut costs and improve profitability, in 1992 Sears repositioned itself within the market to target middle-class female shoppers. This niche market means that Sears can focus its mission and better appeal to its customers through specific product offerings, but also means that the potential market pool of customers is reduced significantly. However, during this same time period, Wal-mart has had tremendous growth, becoming the world’s largest retailer in 1991 and breaking $100 billion in annual sales by 1996. Wal-mart’s “Always low prices” strategy offers mass appeal to price sensitive customers, offering the company a much larger customer pool than that of Sears. Plus, it’s three types of stores--Wal-mart Discount Stores, Wal-mart Supercenters, and Sam’s Clubs--all target different types of price sensitive customers, such as those solely focused on cheap purchases and those focused on realizing savings by buying in bulk.
After the Second World War, America emerged as a mighty superpower. People’s lives were turned around for the better. Egressing from the Great Depression, people found themselves economically stable once again. The war had brought about many changes in the lives of people. Women were one of the groups that were positively affected by the changes brought by the war.
Ernest Dichter saw women’s equality as inevitable, promoted not only by career opportunities but also by contraception” (62). This accelerated a change in the role of a woman without change of a man’s attitude toward her role. Within a short period of time employers started opening doors to women as workers and the number of working women jumped 10%. For the first time women were being hired as clerks on the NY Stock Exchange and one Midwest Publisher hiring women admitted, “ We never would have done this before the Pill” (Gibbs 7). Due to the fact that women could control when they had children, they could now finish college and have more consistent jobs.
Much of the increased employment occurred in the years after 1940, and the 1940’s mark an apparent break with the past in terms of the women’s work. The participation rate in 1940 of the married women 35 to 44 years old was a little less but it increased in 1950 later on. In 1940’s it would appear, were a watershed in married women’s labor force participation. The timing of the initial advance in women’s employment and the extensive propaganda used to attract women into the labor force during the war, have led many to credit the World War II with spurring the modern increase in married women’s paid employment. The various explanations offered for the rise of married women’s paid employment still leave room for the impact of cataclysmic and unique events, such as World War II.
Post World War America Progress An improvement in modern technology, after WW2 airplane technology improved dramatically which led to the development of airline travel which became immensely popular from there on. Women were in the workforce and in 1945 more then 250 000 women were serving in the women’s army corps, army nurses corps, women accepted for voluntary emergency service and others. Medicine improved particularly when Raymond Libby developed oral penicillin. Grand Rapids, Michigan, was the first US city to fluoridate its water supply which improved dental health for some in America. Jukeboxes go into mass production.