Krispy Kreme Essay

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KRISPY KREME DOUGHNUTS COMPANY ANALYSIS Evaluation and Strategy Formulation Corciega, Jazzen B. Delan, Cristine Mae A. Lagarde, Shiela Marie E. COMPANY ANALYSIS Evaluation and Strategy Formulation I. INTRODUCTION Krispy Kreme is a company primarily founded as a doughnut manufacturer and retailer some 70 years ago. Since then, the company has expanded in the global scene, operating in different countries, in different continents. With the increasing and constant change in the needs of customers who are inclined to seeking healthier products, convenience of store locations, and low prices, the company is pompted with competition. With the case of Krispy Kreme, competition, all the more, has become a more pressing issue since it operates and competes both in the quick-service restaurant sector and the bread production industry. As a result, their competitors vary greatly. Popularly identified competitors faced by Krispy Kreme Doughnuts are Dunkin’ Donuts, McDonald’s Corporation, and Starbucks Corporation. II. EXPANSION IN THE ASIA PACIFIC Krispy Kreme Doughnut Corporation continues to expand in the Asia Pacific region, further established with its agreement with Lotteria Co., Ltd. – its licensed franchisee in South Korea and with Star360 Group – its passport to expanding in Singapore. The aformentioned, coupled with the company’s continued operations in the rest of the Asian Pacific region, enables Krispy Kreme to boost its global sales growth. III. STRATEGY ANALYSIS As a consultant to Krispy Kreme Corporation, develop strategic alternative courses of actions and recommendations as to how should Krispy Kreme Management and its partner Lotteria Co., Ltd. Optimize its expansion in the Asian Region thru the use of SWOT and SPACE Matrix Analysis. SWOT ANALYSIS Strengths     The offering of doughnuts that are affordable and high-quality with a strong

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