Jet Airways Case Study

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JetBlue Airways: Case Study BUS599: Strategic Management Strayer University The purpose of this paper is to assess JetBlue Airways’ crafting and executing of strategy in an industry that has been experiencing challenging transformations. Unique to the industry, these trends affect how organizations strategize to remain competitive. This paper takes a deeper look into JetBlue’s strategic intent, which is born of its business model. Next, the paper examines JetBlue’s financial objectives and the methodology by which they have been able to accomplish those objectives. Then the paper looks at the company’s operations through the elements of its human resources, organizational culture, and handling of costs to find out if these elements create a competitive advantage. Because 2008 was an important year in the strategic direction of the company, the paper looks at how the strategies implemented have performed and if they will permit the company to survive afterward. Discuss the trends in the U.S. airline industry and how these trends might impact a company's strategy. A trend can shape a company or cause it to head back to the drawing board. Trends in the US airline industry affect the performance and strategies of airlines. The September 11th tragedy had a negative effect on the entire travel industry. It impacted monetary policies, crude oil prices, and it created staffing problems nationwide. After the attacks there was an abrupt decrease in demand for airline travel and the base-ticket prices increased, along with added taxes. Shortly after the 9/11 terrorist attacks, Congress passed the Aviation and Transportation Security Act, which created the Transportation Security Administration (Kaplan, 2006). To prevent hijackings, new measures were adopted which included, fortified cockpit doors, armed pilots, and

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