Case Comp Essay

294 Words2 Pages
Case 8 Southwest Airlines Co. Using publicly available information for Southwest Airlines Co. respond to the following. 1. (a.) Identify overall corporate objectives of Southwest Airlines Co. and strategies implemented to achieve those objectives. (b.) Identify the strategic risks that potentially could impede Southwest Airlines Co. from achieving each objective. 2. As part of their “entity level” controls Southwest Airlines Co. strives for effective executive leadership and strong corporate governance, including the Board of Directors and its committees. (a.) Describe the structure and titles of the executive leadership team and the composition of the Board of Directors (include their background and the committees on which they serve within the Board of Directors). (b.) In addition, assess the Company’s commitment to strong corporate governance and diversity within its leadership structure and make any recommendations you would have as to the composition of the executive leadership team or the Board of Directors. 3. Risk assessment also occurs at the financial statement level. Identify what you consider to be critical (significant) accounting policy areas for Southwest Airlines Co. 4. For the critical (significant) accounting issue of “Revenue Recognition” (a.) describe the Company’s accounting treatment and (b.) note the significant estimates and judgments that management must make in applying appropriate accounting standards. (There is no need to reference specific technical standards in your presentation.) [To best understand and respond to the above questions, we recommend that you first think through the overall business model of Southwest Airlines Co., including its targeted customers, products and/or services, markets, key business processes (internal allocation of resources), key alliance
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