In the 1990s, Krispy Kreme grew rapidly to the national phenomenon with 366 stores in 44 states. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. Krispy Kreme doughnuts are sold in supermarkets, grocery stores, convenience stores, gas stations, Wal-Mart and Target stores in the US; Loblaws supermarkets and Petro-Canada gas stations in Canada; Woolworths supermarkets in Australia, and Tesco supermarkets, Tesco Extra and Moto service stations in the UK. The operational plans of Krispy Kreme such as a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) in 2003.
TO: George Davis, Chief Information Officer FROM: Jon DATE: April 28, 2013 SUBJECT: Hershey’s failure to successfully move to an updated enterprise system. Milton Hershey began his career as a candy maker’s apprentice in Lancaster Pa. In 1894 he founded Hershey Chocolate Company (HCC). Hershey’s has gone on to become an iconic American brand, producing many of America’s most beloved chocolates, with the classic Hershey chocolate bar becoming almost a staple in many American homes. The Hershey Company is now the leading North American manufacturer of chocolate and non-chocolate confectionary and grocery products.
Other significant competitors include Healthy Choice, Nestle and Starbucks (SEC Report, 1999). FIRM DESCRIPTION Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. The company is now a leading ice cream manufacturing company
Market General Mills is the number 3 biggest company in consumer food industry in the United States. Its annual revenue is around 24 billion and employees 31000 people. It is the biggest breakfast food manufacturer and the biggest breakfast Cereal maker. The main competition that General mills enjoys is from Kellogg in cereal Segment and in the industry from Nestle, Kraft, Campbell, ConAgro, Frito-lay. In comparison to other companies in the same industry General mill is USA based and largely the revenue is from U.S based sales.
The logo has been around for many decades now it has weaved its way into people's perception of what chocolate is, when people think of chocolate the first thing is a bar of Cadbury's Dairy Milk, that is how much it has been plastered around for years. The use of this logo has enabled Cadbury to sell billions of their products over many years as it is the simplest way for people to recognise the company which then creates a craving for chocolate, they will then purchase a Cadbury's chocolate bar, so it is easy to say that Cadbury have market very well using the strategy of Branding. Another aspect of branding in which Cadbury has made strong uses of is the colour and text, they have packaged all their products in a darkish purple, this shade of purple is perceived to be luxurious, smooth and comforting, and when these colours are seen you instantaneously think of Cadbury which makes you think that their chocolate bars are luxurious, smooth and comforting, all the things a customer wants from a chocolate bar. So far all the evidence had shown me that Cadbury had used it marketing techniques very effectively because the company is gain more and more customers and
Case 3 Ben & Jerry’s Homemade Ben and Jerry’s was founded in 1978 by Jerry Greenfield and Ben Cohen. Their idea was to take a popular product in big cities and “take it to a rural college town”. The idea for an ice cream parlor came from an ad about a Penn. St. correspondence course in ice cream making. By the year 2000 Ben & Jerry’s annual sales had grown to $237 million.
The company’s modern equipment was capable of producing 700,000 hectoliters of beer per year. Because of its improvements and slightly larger size, the new equipment increased the potential of the brewery. After the Berlin Wall fell in 1989, Germans were permitted to move freely between the eastern and western portions of Germany. August Ober, the managing director, envisioned to penetrate the eastern Germany market. The following year, he hired Max Leiter as the company’s sales and marketing manager to position Bayern’s beer in die neuen Bundeslander (the new federal states, Lander).
Summary * Burt’s Bees is a company that was founded in 1984 by Roxanne Quimby and Burt Shavitz in central Maine and produces beeswax-based natural skin care products and handmade crafts. * Burt’s Bees started with an investment of four hundred dollars when Quimby met Shavitz, a beekeeper in Maine and an ex-photographer for Life and New York magazines * Quimby’s entrepreneurial lessons were learned at a very young age from her Harvard educated father. * Quimby started visiting all the local fairs so she could sell their products. * The first year sales were $ 81000 which seemed an unattainable amount to Quimby. * Burt’s Bee’s first big break came in 1989 at a wholesale show in Springfield, Massachusetts when one of their new creations, a teddy bear candle, was noticed by an up-scale Manhattan boutique store.
Haağen-Dazs Ice-cream——the Making of a Global Brand In 1989, Grand Met decided to launch Haagen-Dazs in Europe with the objective of building the biggest ice-cream brand in the world. Early sales increases in spite of a modest market budget were encouraging. In 1990, sales were $10million. And by September 1991, Haagen-Dazs’s sales were reported to have reached $30 million nearly all in Britain, France and Germany. By1992, its sales were reported to have more than tripled, to nearly $100 million, making Haagen–Dazs the market leader of premium ice-cream in Europe.
Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts began as a single doughnut shop in Winston Salem, North Carolina in 1937. By the start of the new millennium, Krispy Kreme was not only able to boast iconic status but nearly had a cult-like following. Less than a year after its initial public offering in April 2000, Krispy Kreme shares were selling for 62 times earnings. As it had a tremendous increase in bottom line and brand recognition, it formulated an aggressive strategy to expand. Its shops tripled from 2000 to 2004, with 427 stores in 45 states and four foreign countries.