As a result, the advertisers are interested in using Foxtel since it has large market share and its services can be accessed in different places. Advertisers can target specific markets using pay-television. At the same time, the interactive services offered could also be a strength to Foxtel since it is not offered by free-to-air televisions. WEAKNESSES It has been noticed that Foxtel is slow in adopting new technologies and features to differentiate its service from competitors. For example, the high-definition channels and downloadable movies are also offered by free-to-air television and other companies not in television industry.
Redbox is in a highly competitive environment that is evolving quickly. Redbox differs in this competitive market because it offers consumers convenient, quick, and hassle free access to affordable movies. Compared to Netflix and Blockbuster, Redbox offers more physical locations as well as the lowest price available to rent a DVD or Blu-ray in the very competitive marketplace. Redbox, Netflix, and Blockbuster represent the major market share holders but the movie industry has a bigger connection with direct competitors as well as new entrants and suppliers and other substitutes. New entrants would consist of GameFly and Blockbuster Express.
They would be interested in purchasing the sequel rights for one or more studios¡¦ entire production over an extended period of not less than a year. If a particular film was a hit, and Arundel thought a sequel would be profitable, it would exercise its rights by producing the sequel. Alternatively, they can sell the rights to the highest bidder. Inevitably, the performance of the original films would not justify sequels, and for them the sequel rights would simply not be exercised. For most movies it becomes quite clear after their first few weeks in theaters whether a sequel would be economical or not, based upon each film's box office performance.
The threat of new entrants into this industry is extremely high due to the low amount of capital needed to enter into the industry as compared to others. It allows companies such as Apple and Amazon, whose existing focus was not on the movie rental industry, to utilize their existing customer base and generate profits without a large initial investment. Due to the high number of competitors as well as the different forms of delivery, such as instant online delivery and mail delivery, there is a high amount of substitute providers for this service. The bargaining power of the movie-rental industry against suppliers is increasing especially in recent years. The reason for the increased control is that DVD sales are declining on the average, meaning that the main form of delivery that consumers are taking advantage of is online-streaming.
How important is Film Marketing in Attracting an Audience? Marketing can be seen as three distinct areas: advertising, publicity and promotional deals worked out with other companies. Marketing is of high importance in the distribution process, including decisions about what cinemas and where and release timing of a film. The success or failure of the marketing campaign of a film will have a huge influence on the profitability of the film. The key elements of any film marketing campaign includes: posters, the unique selling point of a poster promises a unique film and may appear special to the viewer, most viewers need to be presented with a film that seems different from the others they have seen before, something new and exciting and this helps to real them in to watch the film, and ultimately this aids the profit of the film all because of the poster.
Each brings a freshness to these characters. Even though we’ve seen the same types of characters before, these actors makes them feel interesting and unique. “The Notebook” is a gentle romantic tale in the midst of blockbuster action films and goofball comedies. It could be argued that releasing it in mid-June is counter-programming at its best, giving adults who don’t want their senses assailed by CGI special effects a real choice at the box office. But you have to wonder if “The Notebook” would have stood a better chance of finding the right audience had it been released later in the year, when moviegoers are really ready for more intense storytelling, than during the crowded summer months.
The main character was focused on making a movie that people will remember, rather than making a movie to get him rich. Whereas in the remake the main character was in the midst of a financial disaster and primarily was making a movie to restore value to the name “Denham” and to make money for himself. Throughout the rest of the movie, there were subtle differences in the moods of the characters, for example the captain in the original was nicer than the captain of the
In the past, graphics, special effects, and even techniques weren’t close to being up to par with modern day films. In the mid 1900’s, there was such a big process that many directors had to follow through to complete a film; now-a-days, in the 21st century, this process is the opposite. This brings forth its cause, Technology. Technology plays a very important role in our lives, film making happening to be one of them. Because of technology being so significant, we tend to use as much of it as possible in movies, or adding as many special effects and unique graphics.
Film noir is something a little bit different for the audience to enjoy than the classical love story, comedy, horror, and children films that are made year in and year out. When you judge something in history of its importance you have to look at its impact of the following generations, and film noir has left a lasting impact on films to this day.
The studios had to churn these films out because of public demand, The suits funded these lesser projects with a limited budget. The private eye, the detective, etc, all pulp fiction or B-grade films, the term Hollywood used for the support for their main