If the Price of Both Black and White and Colour Televisions Falls, Consumers Buy More of Each of Them. Yet If Consumers’ Incomes Rise, They Buy Fewer Black and White Televisions and More Colour Televisions. Show Why

1208 Words5 Pages
If the price of both black and white and colour televisions falls, consumers buy more of each of them. Yet if consumers’ incomes rise, they buy fewer black and white televisions and more colour televisions. Show why these differences arise between these two types of goods. The ‘law of demand’ states that as the price of a good increases, demand for the same good falls , resulting in a downward sloping demand curve. This indicates an inverse relationship between price and quantity demanded as long as all other factors remain constant. (Ceteris Paribas). Therefore the law of demand supports the idea that consumption of both black and white colour televisions will rise as a result of a fall in their price. The law of demand involves both the substitution effect and the income effect. The substitution effect is the effect on the quantity of a good demanded by the consumer as a result of the relative price being different and this factor alone. In this case, the price of both black and white colour televisions fall, whilst the price of all other goods remain constant. This may lead to individuals being more inclined to spend money on consuming both black and white, and colour televisions as they are relatively cheaper than other goods. The income effect of a decrease in the price of the good is the effect on the quantity demanded due to the fact that the consumer’s real income has changed and that factor alone. In this particular case, the consumer’s real income has increased as a result of the fact that the price of both black and white televisions and coloured televisions have fallen. This means the purchasing power of the individual has increased, as they are able to consumer more goods at the same level of income. We can use this graph to further explain both the income and substitute effect. As the price of Black and white and colour televisions fall, the

More about If the Price of Both Black and White and Colour Televisions Falls, Consumers Buy More of Each of Them. Yet If Consumers’ Incomes Rise, They Buy Fewer Black and White Televisions and More Colour Televisions. Show Why

Open Document