How Did You Use the Convections of Red Top Tabloid Newspaper Front Pages to Appeal to Your Target Audience and Create a Brand Image for Your Newspaper?

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Red-top tabloids newspapers are newspapers with a red tabloid at the top. The more popular red-top tabloids in the UK are Daily star, Daily Mirror, Daily Record and The Sun- which is Britain’s most popular paper. Most of these types of newspaper aim for an audience who are young adults and are a working class target audience. These newspapers tend to be very cheap from a price range of 20p-50p, this is so the audience can buy it even if their poor or rich. Red-top Tabloids news values are usually different from other newspapers; this is shown by the Red-top tabloid. The stories included are based around gossip, celebrities and crime scenes- as this is what appeals to their target audience. Having a red-top tabloid is the key mode of address, because when seeing this, the audience automatically knows what the newspapers about. Also on the front covers of these newspapers they tend to have a big bold headline, which is the most exciting story out of the whole paper, when the reader sees this they would want to buy the newspaper for the article on the main headline. In these newspapers the use of language is none-formal and in the headlines there are often ‘slang words’, this appeals to their target audience as it is a young audience who understand, and also slang words shorten the headline which gives the writer more to write. In my red top newspaper I used a lot of different convections and different elements of media language to appeal to the target audience and create a brand image for the paper. One way that I followed the conventions of the red-top tabloid was by color. Firstly for the top tabloid, I chose a bright red color so the white title really stood out. As the red-top tabloid was the only red color on the page, it really stood out and would attract attention. This would appeal to my target audience, as they would know what the newspaper is about just

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