It is believed that only 10-15 percent of American consumers currently eat hot food. In addition, the average consumer of spicy hot foods is male, yet in contrast Marilyn’s target market is female. This trend indicates that although the current target market is high-energy and risk-taking this target will not necessarily identify with a cowgirl country theme or be completely satisfied with just the effects and tastes of hot pepper spices. Another area that requires analysis is pricing. Although none of Cowgirl Chocolates competitors carry a full-line of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars similar to Seattle Chocolates bars.
Case Write up WAL-MART STORES: “EVERYDAY LOW PRICES” IN CHINA Executive Summary Despite its humble beginnings in Arkansas in 1962 the first Walmart that Sam Walton opened generated sales of $975000 and 17 years later after expanding and opening several more stores, their sales “surpassed $1 billion.” Mr. Walton's insistence for discount prices or “Every day low prices” as well as tactics like opening discount stores in towns of less than 50,000 people, thus barring other competitors like Kmart by meeting the market's demands, led to his rapid expansion and growth. Walton's idea of pinching every penny the company earned encouraged efficiency within the company and also drove its suppliers to increase efficiency to meet its demands. Proof of miserly conduct is further shown by the fact that employees, even top level CEOs, that travel for Walmart on business are known to ride in coach class seating and even split a $49 a night room to save a couple bucks. Despite being ranked as #1 in Fortune 500 in 2002 and named the most admired company by Fortune in 2003 and 2004, they still sat at 20th among the top 25 chain stores in China. One of its world competitors, the French Carrefour, ranked 5th and unlike Walmart had begun to see numbers in the black.
Large print and dynamic graphics on the new cereal packages exclaiming “75% LESS SUGAR” are designed to catch the parent’s eye and increase sales. Concerned about the problem of childhood obesity and their children’s weight gain, parents will be more likely to purchase the cereals. The research and development team has reformulated the products using a sugar substitute – a synthetic carbohydrate. However, the actual carbohydrate content of the “less sugar” product is virtually the same as the high sugar version - at best, resulting in only 10 fewer calories per bowl, so it offers no significant weight loss advantage. The reduction in calories is calculated on a smaller portion size.
Increase sales and market share by developing or acquiring new products to better serve the current product. Create new flavors of Coca-Cola. Appeal to customers’ desire for full taste, but less calories. 2. Market through horizontal diversification growth strategy.
Because of the initial unsuccessful testing of the blueberry based cereal, Healthy Berry Crunch was not put through the normal testing to ensure complete customer acceptance, it did show good results in limited testing. Because of budget restraints, Health Berry has not gone through the typical UC testing. Strategically, introducing Healthy Berry as a Eurobrand is very risky. As shown in the data, cereal consumption varies greatly through Europe. From a total consumption of 8 kg/year in the UK, to only 0.5 kg/year in Italy.
From the moment Tom was in charge of the company he focused on increasing the companies profit margin. This was not an easy job being that the company’s main products are considered commodities. Aside from that the partyware industry is constantly gaining new competitors that capture the market with similar products at lower prices. Tom Rose is currently faced with two marketing strategies that could be considered industry game changers and greatly impact his business. The original strategy is the launch of a brand line for Rose Partyware that will showcase a new printing technology that will improve quality and reduce costs.
For example, in order to increase profit revenue you should start by increasing sales on a specific existing product. For instance, you can try to increase strawberry desserts by 10% within the first six months of the fiscal year. Below, you will find the possible alternative growth strategies. Possible Alternative Growth Strategies * Market Penetration Strategy- You stated that you spend little money on advertising so my recommendation would be to increase advertising, change sizes or packages on hand packed sizes of ice cream. For bigger packages, decrease the price so that customers can get more ice cream for a lesser price.
For example, this past May, futures for orange juice climbed 7% in anticipation of storms Alberto and Beryl, even though Alberto eventually missed land and Beryl caused no damage to citrus groves at all. Hurricane Wilma, which occurred in October 2005, damaged citrus groves, causing a shortage of 24.4 million 90-pound boxes of oranges, a loss of 13 percent. As Boyd Cruel puts it, “Just watch the track, and when it gets closer, you’re going to see traders really react to the storm.” (Wexler, 2012) The effect that weather has on any specific industry can have ripple effects across the economy. One thing to consider with the US economy is it is largely
That’s why the Walmart management started to plan a slower new store growth, so that the impact of new stores on comparable store sales will be stabilizing over time. Walmart International includes numerous different formats of retail stores and restaurants that operate outside the United States. The volatility in currency exchange rates may impact the International segment’s net sales. For example, the net sales in fiscal 2009 increased due to their global expansion activities and comparable store sales increases. The figure is however offset by a $2.3 billion unfavorable currency exchange rate impact.
Descriptive Summary Miller Coors Beer company is planning to launch a lemonade-flavored version of low-calorie beer to assist with slumping sales in the summer of 2011, the busiest season for purchasing beer. The beer will be a limited edition product, only selling from May through Labor day in September. Their chief marketing officer states that the company is expecting the brew to attract new consumers to the beer category and to capitalize on the growing interest in flavored beers. Their sales for their lower calorie beer, Miller Genuine Draft 64 was a huge revenue producer for the company in 2008, however sales have slumped since then and are continuing to decline. The article further discusses a new marketing campaign they will be starting in 2011.