Globalization of Cemex

251 Words2 Pages
Case 1: Globalization of CEMEX 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? 1, Deduction of tariffs connected with exporting. 2, Because of the internationalization of these companies that are able to spread their risk. Thus, if one market is not performing they can rely on the other 3, Across markets with talent 4, Ability to identify new emerging markets and having advantage of an already set up network system 5, Approach to raw materials gives benefits on distribution channel that is already organized by formers. This also gives an added advantage to reduce transportation costs 6, By using sophisticated information systems to get advantage of distribution and delivery process 2. How specifically has CEMEX managed to outperform its leading global competitors in the cement industry? 1, EBIT 29%, Competitors are between 10-15% 2. Maintain healthy cash flow Ratio 20% 3. Stock Profitability 3. What are the logics/reasons CEMEX probably relied on when entering these foreign markets? How do the markets it has entered recently compare with the markets that it entered early on? 1.Trade sanctions in US, major exports market for CEMEX 2.Went for portfolio diversification but this didn’t work well and Based on Boston consulting advice they went for regional expansion. Earlier Markets:US LATAM Europe Recent Markets SE ASIA Egypt 4. What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, what kinds of countries should it focus its future expansion
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