Globalisation and Its Effect on Dunkin Donuts

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GLOBALIZATION AND ITS IMPACT ON DUNKIN’ DONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. 825005119 INTRODUCTION GLOBALIZATION: It is the process of international integration arising from the interchange of world views, product, ideas and other aspects of culture. In simpler words, it can be defined as- The worldwide movement towards economic, financial, trade, and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers. However, it does not include unhindered movement of labor and, as suggested by some economists, may hurt smaller or fragile economies if applied indiscriminately. IMPACT OF GLOBALIZATION ON WORLD ECONOMY: POSITIVE IMPACT OF GLOBALIZATION ON WORLD ECONOMY: 1. More efficient markets The sign of an efficient market is where there is an equilibrium between what buyers are willing to pay for a good or service and what sellers are willing to sell for a good or service. If you can improve the way you produce a good or service by doing things such as outsourcing certain processes or buying from an overseas supplier that offers discounts, you can then afford to lower your selling price which results in increased demand and affordability. 2. Increased competition Anytime that you have
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