Gender And Beauty

1591 Words7 Pages
Female beauty has been greatly been distorted by the national media. As they have been allowed to construct their own definition of a beautiful woman, society has accepted the misguidance of the media on the stands for how a ‘beautiful’ woman should look and should act. In North American society our sociocultural context is the stereotypical portrayal of women in television commercials, magazine advertisements and within the beauty industry. I will examine how these stereotyped images affect women in our society, particularly the critical effect on women's self-esteem or self-image. In addition, I will examine the effect of these images on women and their life experiences in regards to the choices they may make. The truth about the stereotypical images of women portrayed in the media and beauty industry is that those images are completely unrealistic. These images of women are idealized and disrespectful of both the ideal and the real woman. The images associate ideal beauty and behavior with whatever product or activity is being advertised, therefore the image of women is idealized, with an attitude that suggests that the prospective customer should associate herself with the desirable ideal by buying the product or participating in the activity. The implication is clear: use of the product will enable a woman to fit the ideal image expected of her by her society. Advertisements that present an image of women that sends a message of disempowerment and even humiliation in order to sell actually use the distorted ideal of true beauty to, in effect, sanction social oppression. Hence, it becomes quite clear that examination of women's images in the mass media and beauty industry must deal with a complex core of issues. Unrealistic images, and representations of socially sanctioned exploitation, are prevalent stereotypes of women which have been, and continue

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