Ge's Growth Strategy: the Immelt Initiative

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GE's Growth Strategy: The Immelt Initiative Jeff Immelt, the GE CEO while taking charge makes the pledge to deliver the double-digit growth to the company but he faces the tough situation at the initial stages because of the debacle of world trade center which make his company the billion of losses .Jeff keeps the idea about the company’s growth during the time of his former CEO Welch who has delivered the double-digit growth to the company and GE gets the immense reputation in the world. Being the head of $150 billion company, Jeff strives to implement the vigorous growth strategy in the tough business environment and brings some positive reforms by reinvigorating the latest technology in GE, brings the vast expansion of various services in many sectors, expands its business to many countries, introduces some constructive focus on commercialism and makes the efforts to realign the business portfolio of GE in the world on the platform of growth. Within in weeks of taking charge he started making significant investments to align GE’s businesses for growth. Seeing opportunities to expand its nbc broadcast business to capture fast growing Hispanic advertising market. Also it is because of his visionary and entrepreneur insights that Jeff brings some employees-oriented reforms in GE where cultures for promoting the growth of the employees and company towards innovation and risks taking. His efforts for giving the innovative routine tasks to employees also generate the Growth leaders for the company who makes the billion of US dollar profits to company during the short times. Jeff’s strategy for defining the GE capital into 4 businesses with separate balance sheet and their exploitive growth strategy attracts the investors to conceptualize the future of the unstoppable growth of GE. To make his promise to bring the company’s revenue into double-digit, Jeff’s exploitive

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