Flipkart Analysis

1540 Words7 Pages
Flipkart Inc Case Analysis Inventory Model: In inventory model, an organization has a physical go-down or an inventory built to store the products it wishes to sell. The advantage of having the product under one’s control has following advantages: * One can have the visibility of their stocks * One can easily locate the place where the product is stored * Total control of the pick, pack and transporting process. This helps to reduce the error in accepting the order of the product which is not available with the firm. Hence, the dispatch time can be highly optimized. In contrast to above mentioned advantages of the inventory model, one biggest disadvantage of this kind of model is that one has to compromise on the capital efficiency. The reason is that the companies have to buy the product from vendors in advance. In one hand the capital gets tied in the inventory in the other hand the company is exposed to the inventory mark down risk. Flipkart currently follows the inventory based model. Market Place model: The disadvantage of capital inefficiency of inventory based model forced organizations to look for other options. One of the most popular models is market place model. Market place model is platform driven model which enables a large, segregated group of buyers and sellers to discover price and transact with each other in an environment that is efficient, transparent and trusted. The trust in this kind of model is represented by the ratings, reviews and guarantee of payment. The success in this kind of model depends highly on the liquidity and the way of determining the effective selling price. Flipkart is planning to shift its focus to market place model. Technology evolution: (See Appendix A) we can observe the evolution s-curve for Flipkart.com. Started with selling only books in India, Flipkart soon started
Open Document