Eco 365 Week 1 Research Paper

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Individual Assessed Questions Leonel Gutierrez ECO/365 December 2, 2013 Emmanuel Ogunji Individual Assessed Questions Prepare your responses to the following questions and submit your write-up by the due date: 1. What is economics? What role does economics play in your personal and organizational decisions? Provide an example of the role of economics in decision making. Economics is the study of how human beings coordinate their wants and desires, given the decision-making mechanisms, social customs, and political realities of society (Colander, 2010). In other words, economics encompasses the car each individual chooses to drive, the drink by popular demand, legalities that establish the social acceptance of products,…show more content…
Provide examples for each instance. What is the role of supply and demand in decision making? Provide a real-world example. Movement along represents income and other determinants of demand such as tastes of the consumers, changes in prices of related goods, income distribution, etc. that remain constant and there is a change only in price of the commodity, the demand curve remains unchanged (Colander, 2010). In contrast, a shift in the demand curve is caused by a factor affecting demand other than a change in price. The shift in the demand curve is referred to as an increase or decrease in demand (Colander,…show more content…
What is the definition of price elasticity of demand? What is the relationship between price elasticity of demand and total revenue? How does price elasticity of demand affect a firm’s pricing decisions? How does the availability of substitutes affect the price elasticity of demand? Provide a real-world example that illustrates your points. Price elasticity of demand is the percentage change in quantity demanded divided by the percentage change in price (Colander, 2010). The relationship between price elasticity of demand and total revenue lies in the price change at the time of demand. Total revenue will increase or decrease depending on the variable of time. When the demand is high, supply decreases, which directly affects the amount of revenue spent towards production and total revenue as a whole. In other words, when the elasticity of demand changes, the time it takes to change will affect the firms pricing decisions and as a result change the total revenue. Price elasticity of demand will change what people perceive as a luxury, market definition, the time period considered, and the importance of one’s good budget. For example, Mac was the first creator of touch screen phones that conducted more than one operation. At the time, society considered an iPhone inelastic, there was no other substitute for and iPhone. As a result, the price of an iPhone was through the roof. As technology developed and competition was created, an iPhone was then considered elastic

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