Deveoping Strategy for a Small Business

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4 - 12 - 2013 K.U.B.S Karachi University Business School * Topic: Experiential Exercise * Subject: Developing Strategy for a small business * Instructions: Select a local business with which you are familiar and complete the following activities. * Activities: 1. Perform a SWOT analysis for the business. 2. Write a statement of the business current strategy. 3. Decide on a goal you would like the business to achieve in two years, and write a statement of proposed strategy for achieving that goal. 4. Write a statement describing how the proposed strategy will be implemented. 5. What have you learned from this exercise? Introduction to Zulfeqar Industries Ltd ( ZIL) Company Profile: ZIL Limited (ZIL), previously Zulfeqar Industries Limited, is a Pakistan based company engaged in the manufacture and sale of home and personal care products. The company offers home care soaps under the King Swan brand, and personal care soaps under the Palmy, Capri and Opal brands. It also offers solutions for laundry wash through its Champion brand. Moreover, it provides customized products for the out of home customers. ZIL also offers 100% soap free face wash under the Capri brand. The company is headquartered in Karachi, Pakistan. Activity 01: Perform a SWOT analysis for the business. Strengths: 1. ZIL provides customized products for the out of home customers. 2. It is ISO certified in 2001. 3. It is known for the best quality production. 4. ZIL is one of the leading manufacturers of high quality products in personal as well as house hold categories. Weaknesses: 1. Outdated technology. 2. Lack of strong marketing expertise. 3. Have less excess of distribution channels. 4. There isn’t any change made in the quality, quantity and packaging of the products. Opportunities: 1. They can work

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