Focusing on these parameters takes the marketing of Thorr Motorcycles in a new direction to reach a greater customer base. Lifestyle image influences consumer buying power. Customers buy into what the company represents in the industry rather than the functionality of the product. Thorr Motorcycles’ image rates high, at 9.2, in the market research study. Service offering ensures consumer loyalty.
This has been provided a better advantage to the company because it is able to increase its operations as expected. With the use of new current technologies, the operations of the company have been made better and faster. The customers are usually served in a faster manner and this has motivated them to continue purchasing from the company. Again, it has become easy to identify the operational areas of the company and make adjustments where necessary using the new technologies available. The quality of the products is also another greater strength for the company.
Perceptual Maps in Marketing Simulation Summary MKT/421 Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a name that illustrates power and superiority. Its chief product, CruiserThorr, reflects the development of an effective marketing mix through careful positioning. In the simulation, the CruiserThorr sales are declining. For many reasons including price, service, and competition, Thorr Motorcycles must assess the marketing mix and determine what course of action will re-establish CruiserThorr to a competitive status in the market. The options presented are repositioning the CruiserThorr or introducing a new motorcycle.
Due to an increase in labor rates, the company estimates that variable costs will increase by $3 per skateboard next year. If this change takes place and the selling price per skateboard remains constant at $37.50, what will be the new CM ratio and the new break-even point in skateboards? * 3. Refer to the data in (2) above. If the expected change in variable costs takes place, how many skateboards will have to be sold next year to earn the same net operating income, $120,000, as last year?
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
Also this will increase the overall size of the business and could improve the market share over its competitors, making it more successful and appealing to a customer. The Influence of shareholders is
This may lead to more sales and therefore reaching the target. Overall, I think that the company will reach their target. This is because of the current
The management believes that the investment made by the company to expand will increase its market share and be more productive than competitors. They also believe that the newly developed products will render the competitors products. In addition to that, the company’s future is seen as bright by management and shareholders. 3. In theory, to fund an increased dividend payout or a stock repurchase, a firm might invest less, borrow more, or issue more stock.
Stock is up by +115% on last year, but a 20% rise in sales due to new machinery speeding up production is expected and planned for. The high levels of finished stock need to be available for immediate delivery with a +7 rise in orders on last year. Maintenance and cleaning is up by +135% on last year, with the increase in large machinery, this will be an expense that will have to factored in to ensure smooth production. Overall net profit is down, but machinery is a long term investment and will decrease in expense and generate profit in the next few years. Question 2 (A) The balance sheet will indicate the financial position of a business at any one point of time.
This strategy required more time for the plants to grow up before the company could sell them and get some cash; therefore, the inventory increased. * Finally, Maggie was happy to get a 2% discount from the suppliers and willing to pay early, averaged at 9.9 days in 2005. Meanwhile, they gave their customers much longer time before they get paid for their products. It took them 50.9 days on