The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
Another trade-off for the company will be the stores performance. Because this is a newly acquired system, employees – although trained on how to operate the system will surely run into issues at the register. This will make for longer lines at the store and will require employees to handle unruly customers. The trade-off for spoilage will require the store to account for more deliveries from wholesalers for the products that will need to be stocked. This will ensure more delivery fees and more paperwork for the company.
By hiring yourself, the interviewer would be able to clearly communicate, to a potential candidate, the company’s expectations. In addition, outsourcing could prove to be expensive for the company, which would increase overall cost, and subsequently reduce the overall profit margin. 3. External or Internal Hiring In order to be the most successful, Tanglewood would need to have a mixed strategy when it comes to this staffing concept. Since all store employees are required to spend some time as an associate, it would be beneficial for them to utilize an external hiring strategy for many of the store positions.
The weakness of Kudler Fine Foods is that an IPO (Initial Public Offering) has many inherent and potential weaknesses that must be examined prior to selection as a means for expansion. An IPO is the first sale of stock by a company. There are many advantages and disadvantages for the Kudler Fine Foods to go public through the IPO. The advantages include generating more capital needed to expand their three locations The IPOs are very expensive undertaking, and a large portion of any capital acquired will be lost to this cost. Because the company must produce all financial information to the SEC many businesses find it to be very stressful and time consuming which takes time and money away from a company that is thriving like Kudler Fine Foods.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item. A product may be desired [Passive voice ] but if consumers aren’t [Write out contractions] willing to pay a price high enough to provide Kudler a profit it must be taken [Passive voice ] off the shelves. However, Kudler may find through market research that offering consumers the ability to order specialty items may increase
Another example is when the company follow standards such as delivering their products to the right place at the right location. When it comes to being responsive, Cliff Bar & Company manage to fluctuate their inventory and plans according to how the market reacts to their product. In terms of outsourcing, Cliff Bar & Company has most of their parts of their supply chain outsourced which exposed the company to certain risks including supplier's reliability and availability which can affect their capability to deliver their product efficiently to their customers. Companies dealing with outsourcing can sometimes phase an issue with reliability since the outsource company produce multiple products for different companies which could prevent Cliff Bar & Company from responding to sudden changes in the market, specially a sudden increase in demand. When it comes to availability, Cliff Bar & and Company has very limited, if any, control over the companies they outsourced.
This allows them to allocate resources, like inventory and marketing dollars, to optimize the portfolio. Further, during the economic downturn they have effectively managed payroll while maintaining the service levels customers expect in the stores. To further improve staffing efficiency” Lowe’s is implementing a new staffing software tool, which provides detailed scheduling forecasts based on each store’s customer traffic patterns, incorporates each store’s penetration of specialty business into that forecast and provides managers with improved visibility to daily staffing needs by department. Lowe’s will continue to refine their supply chain”.
Boots have to make sure that they are able to meet customer expectations P4 - Identify the competitive factors in the retail environment a selected organization faces Bargaining power of buyers: Customers are powerful potential buyers as they can switch easily and doesn’t cost them much as they have stores in easy locations. However supermarkets will have to reduce prices in order to attract customers. There are a lot of small sellers and few large buyers as the buyers buy in large quantities which show that they are powerful. A single buyer is a large customer to a firm as they buy more. Buyers purchase from multiple sellers at once, such as customer stores.
Kudler Fine Foods should have professionalism, privacy, security and most of all ethics. By concentrating on the legal, ethical and information security practices, Kudler Fine Foods can grow and expand in the modern society. Having a frequent shopper program can pose several risks or threats to Kudler Fine Foods customers and may involve the legal, ethical and information security aspects. By having a detailed analysis of all the predicted risks the company can apply the changes that need to be made to their existing practice. This can ensure a possible success of their new system and for the entire company as a whole.