Com3703 Portfolio Exam

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MEDIA STUDIES : MEDIA CONTENT AND MEDIA AUDIENCES [pic] MARILIZE RONÉL PLAATJIES 45646945 PORTFOLIO EXAM OPTION 1 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Marilize Ronél Plaatjies 4564 694 5 29 April 2015 Rodwin Booysen TABLE OF CONTENTS PAGE 1 INTRODUCTION 1 2 QUANTITATIVE CONTENT ANALYSIS 2 2.1 Research problem 2 2.2 Research questions 2 2.3 Method 2 2.3.1 Definition of quantitative content analysis 2 2.3.2 Units of analysis 2 2.3.3 Categories 2 2.4 Findings 3-7 2.5 Analysis 8 3 FIELD RESEARCH 9 3.1 Theoretical background 9 3.1.1 Definition of field research 9 3.1.2 Four field research techniques 9 3.1.3 Focus group interviews 9 3.1.4 Transcribing and coding of a research interview 9 3.2 Application 9 4 MEASURING MEDIA AUDIENCES 10 4.1 Introduction 10 4.2 Reason for measuring media audience 10 4.3 Research questions 10 4.4 Methodologies & techniques 10 4.5 Audience measurement in South Africa 10 4.6 Problems and criticism of audience measurement 10 5 FILM THEORY AND CRITICISM 11 5.1 Overview of film 11 5.2 Theoretical discussion 11 5.3 A German expressionist analysis of chosen film 11 6 PSYCHOANALYSIS & TELEVISION 12 6.1 Theoretical discussion 12 6.1.1 Overview of psychoanalytic film analysis 12 6.1.2 Contributions by Freud and Lacan to the field of psychoanalysis 12 6.1.3 Definitions to the following

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