Chrysler SWOT Analysis

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3.0 Chrysler Case 3.0.1 About Chrysler Founded in 1925, Chrysler is an American automobile manufacturer. From 1998 to 2007, Chrysler and its subsidiaries were part of DaimlerChrysler after a ‘merger’ with Daimler-Benz. Chrysler went into another of its financial problem soon after the merger which caused a price plunge in the stock price of the merged company. After the merger, the plan for cost-cutting by sharing platforms and components began together with the launch of new model With Chrysler now providing a significant share of the Daimler Chrysler profits due to restructuring efforts at the Mercedes Car Group. 3.0.2 On the case On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group to a Private Equity Funds Cerberus Capital Management, L.P. The deal was finalized on August 3, 2007. <time when Chrysler is delisted> We assume that just like any private equity funds, Cerberus will strive to fix and improve the performance of Chrysler as a business entity before sell it through Initial Public Offering. For this case, we will then analyze the situation before formulating the actions required by Cerberus to turn Chrysler around. 3.0.3 Our framework of analysis We are going to analyze this case using Strength – Weakness – Opportunity – Threat (SWOT) Framework. Based on the overall finding, we will formulate several recommendations. 3.1 Strength of Chryslers 3.1.1 Good Management Team In order to return the ailing company back to track, Cerberus has moved quickly and decisively to bring fresh blood from outside regardless of the cost. After appointment of Bob Nardelli, formerly Home Depot CEO – expert in supply chain, as CEO of Chrysler, several more prominent figures in the industry has been lured to join Chrysler. Amongst them is James E. Press, Toyota’s highest-ranking American executive who is named as

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