Business Modeling - Maruti Suzuki

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Maruti Suzuki – External & Internal Analysis, Value Chain Analysis, and Business Model Competiting Through Business Models -­‐ Group Assignment Submitted by: Abhishek Sharma 001, Deep Mathur Page 1 of 31 Table of Contents 1. Industry Overview ............................................................................................... 4 2. Maruti Suzuki - Company Profile ....................................................................... 5 2.1. Maruti Suzuki’s Key Success Factors (KSF’s) .................................................. 6 2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.1.5. Technology-Related KSF’s ........................................................................ 6 Manufacturing-Related KSF’s .................................................................... 6 Distribution-Related KSF’s ......................................................................... 6 Marketing-Related KSF’s ........................................................................... 6 Skills and Capability -Related KSF’s ......................................................... 6 2.2. Competitive advantages of MSIL ....................................................................... 6 3. Industry Analysis (Porter’s Five Forces) ........................................................... 8 3.1. Industry Rivalry ................................................................................................... 8 3.2. Threat of substitutes ........................................................................................... 9 3.3. Buyer
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