Running head: SOLUTION 1
Two Solutions to A Brawl in Mickey’s Backyard
September 2, 2013
The market stakeholders in this dispute are the employees of Disneyland and the tourist who visit Disneyland. Market Stakeholders “are those that engage in economic transactions with the company as it carries out its primary purpose of providing society with goods and services” (Lawrence & Weber, 2011). The nonmarket stakeholders are the city council, the people of the city of Anaheim, and the SunCal Company. Nonmarket Stakeholders, “by contrast, are people and groups who-although they do not engage in direct economic exchange with the firm-are nonetheless affected by or can affect its actions” (Lawrence & Weber, 2011).
SunCal wants to by some of the land in the resort district and put up condominiums and low rent apartments by rezoning the district in order to get them put in. Meanwhile Disneyland, the city council, and the city of Anaheim do not want these low rent apartments put up, in or around the resort district . So, this is where the dispute comes in against Disneyland, SunCal, and the city council, the city council is split on the vote for or against the discussion.
One of the possible solutions would be to leave the zoned area for the resort district the way it is now and build the condominiums and the lower rental apartments in a different area of Anaheim away from the resort district. The way the employees of Disneyland could be closer to work, but they do not have to live right across the street from work and I think that all parties would be happy, except maybe SunCal. But, if the city council votes against the rezoning then the condos and apartments will...