Bono's National Prayer Breakfast Speech Analysis

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Jake Chavarria Bono’s speech at the National Prayer Breakfast Speech analysis 10-31-12 I watched Bono’s Keynote Address at the 54th National Prayer Breakfast. This speech was delivered February 2nd, 2006 at The Hilton Washington Hotel in Washington, D.C. I believe that Bono is a very strong public speaker and presents excellent speeches. I believe that Bono makes very little mistakes and has many strong points in his speech. A strong point Bono has is his extreme credibility and his strong use of ethos. A solid point I noticed in Bono’s speech is his continuous eye contact with his audience. Bono makes several referances to the Bible and even quotes Jesus’ golden rule, which I believe helped him greatly. I am convinced that a major reason Bono is a good public speaker is because of his use of ethos. I think that Bono retains some credibility for speaking about religion and his faith in God but not an extensive amount. I believe an actual religious leader would be understandably more credible. For example, the Pope would be much more believable and have a much stronger ethos than Bono when speaking on a topic like religion. Bono’s initial credibility stems from his ethos and background; a persona built upon fame and a recognizable public icon. Bono relies on this image as credibility to back up his speech. Lucas’(2012) definition for ethos is “The name used by Aristotle for what modern students of communication refer to as credibility.”(pg.326) In other words, Lucas(2012) explains that ethos itself is credibility. According to Lucas(2012), There are two factors of credibility: competence and character. I find Bono has a very strong character lacks competence. Bono’s competence and character, however, make him appear credible to his audience. Lucas(2012) states that competence is “how an audience regards a speakers intelligence, expertise, and knowledge
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