Marketing Plan Proposed by: Diana Shelton Submitted to: DeVry University - BUSN319 4/15/2012 Table of Contents Executive Summary ......................................................................................................1 Company Description ...................................................................................................2 Strategic Focus and Plan...............................................................................................2 Mission Statement ................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis .........................................................................................................3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis.................................................................................................................... 5 Customer Analysis ................................................................................................................... 5 Market-Product Focus ..................................................................................................6 Marketing and Product Objectives
Financial Statement Analysis Project FI504 Accounting and Finance: Managerial Use Date: 06/12/2011 Table of Contents Executive Summary…………………………………………………………..3 Brief Background of HP……………………………………………………...4 Environmental Scanning – SWOT Analysis………………………………...5 Major Competitor IBM……………………………………………………..7 Financial Ratio……………………………………………………………….9 Liquidity Ratio……………………………………………………......9 Activity Ratio…………………………………………………….……9 Solvency Ratio…………………………………………….…...……..10 Profitability………………………………………………………...…11 Overall Analysis and Recommendation……………………………...……..12 Recomendation..……………………………………………..……………….13 References……………………………………………………………….……14 I. Executive Summary: This report stands from the point of view of Hewlett-Packard (HP), and discusses about its business condition. In order to put up a clear picture of HP’s business level, a comparison in finance is made between HP and one of its biggest competitors, International Business Machines (IBM). The main criteria of this paper are financial analysis which is used to analyze whether an entity is stable, solvent, liquid, or profitable enough to be invested in. The evaluation is done by focusing on the income statement, balance sheet, and cash flow statement.
The Cave Hill School of Business Executive Masters in Business Administration Topic: The Application of Price Discrimination to Enhance Profitability Identification Number: 20053976 Number of words: 4,370 Number of Pages: 18 Course Name: Managerial Economics Course Code: GEMA6320 Facilitated by: Dr. Justin Robinson TABLE OF CONTENTS Executive Summary 3 1.0 Introduction and Background 4 2.0 Problem Statement 5 3.0 Methodology 5 4.0 Literature Review 6 4.1. Laws Targeting Price Discrimination 6 4.2 The Three Types of Price Discrimination 7 4.3. How can Price Discriminate? 8 4.4. How can Price Discrimination be used by firms to enhance profitability?
2002 ChevronTexaco Corporate Responsibility Report Integrity and learning in an evolving world 2002 ChevronTexaco Corporate Responsibility Report Table of Contents 2002 ChevronTexaco Corporate Responsibility Report Table of Contents 2 Economic Issues CEO Message 31 Introduction 31 Financial Performance Data 33 Overview & Strategy Supplier Diversity & Small Business Development 3 Our Values & Vision 3 Company Description 4 About This Report 5 Corporate Responsibility Strategy 35 Introduction 6 Engagement & Dialogue 37 Energy Efficiency 6 Management Systems 38 Climate Change 8 Corporate Governance Environmental Issues 41 Social Issues 9 11 Energy Technologies 43 Flaring 44 Air Emissions Introduction 45 Spills Ethics 47 Water 12 Political Activities 47 Waste 13 Revenue Transparency 48 Decommissioning & Remediation 14 Community Engagement 50 Biodiversity 18 Human Rights 53 Environmental and Social Impact Assessments 54 Product Stewardship 56 Environmental Expenditures & Fines 19 20 Security Health & Safety 23 HIV/AIDS & Other Infectious Diseases 25 Employees 26 Diversity 28 Global Workforce Development 29 Training & Development 29 Wages & Benefits 30 Employee Dispute Resolution © 2003 ChevronTexaco Corporation. All Rights Reserved. 1 2002 ChevronTexaco Corporate Responsibility Report CEO Message Overview and Strategy CEO Message As an energy company that oper- transportation and commerce to health care, education and agriculture. ates in more than 180 countries, In producing this energy, ChevronTexaco provides employment, spurs ChevronTexaco is accountable to economic growth, transfers
In fact, it examines emerging business opportunities, undertakes issue-specific work (partnering with general managers on defined strategies applicable to particular geos or lines of business), and finally, looks at the overall strategy for the corporation (What is IBM’s strategy October 2008, side article). The four key Stategies of execution for IBM. See below Table 1.0 IBM Four Key Stratgies (IBM Corporation 2009, slide 3) Before jumping straight into the External Environment we need to
STOCKHOLM UNIVERSITY 11 October 2007 Faculty of Law Master thesis THE DOCTRINE OF HORIZONTAL DIRECT EFFECT IN EC LAW AND THE CASE OF ANGONESE by Jacob Öberg TABLE OF CONTENTS PREFACE .................................................................................................................................. 4 1. INTRODUCTION .................................................................................................................. 5 1.1 Purpose and research questions ......................................................................................... 7 1.2 Delimitations ..................................................................................................................... 7 1.3 Methodology and material.................................................................................................. 9 2. THE CONCEPT OF HORISONTAL DIRECT EFFECT .................................................. 12 2.1 Introduction .................................................................................................................... 12 2.2 Direct effect and direct applicability of community law.................................................... 12 2.3 Horizontal direct effect or vertical direct effect ................................................................ 16 2.4 Vertical direct effect of directives ..................................................................................... 18 2.5 Horizontal direct effect of directives ................................................................................ 20 3. APPLICATION OF ARTICLE 39 OF THE EC TREATY TO PRIVATE PARTIES ........ 25 3.1 Introduction .................................................................................................................... 25 3.2. The Walrave case
|management SCIENCE, Strathclyde University | |Reflection and Discussion | |‘Practicalities of effective business analysis’ | | | |John Kerr, 3rd December 2010 | | | |Word count: 3585 | | | | | Contents Introduction 2 Characteristics of a good OR/MS Model 2 Chosen case study and characteristics 5 Issues with problem structuring, data collection and analysis 6 Problem structuring methods 6 Data Collection 7 Analysis 9 Management of OR/MS intervention 10 Implementation 11 Key difficulties 11 Project related 12 Tesco case study 13 Conclusion 13 References 14 Introduction This assignment first reflects and discusses good modelling
Table of Contents CONTENT | PAGE | 1.0 Executive summary | 3 | 1.1 Case Objectives | 4 | 1.2 Company Background | 4 | 1.3 Case Overview | 5 | 2.0 Situational Analysis | 6 | 2.1 Marketing Strategy | 6 | 2.2 Market Analysis | 8 | 2.3 Financial Situation | 10 | 2.4 External Environment | 10 | 2.4.1 Porter’s Five Forces | 10 | 2.5 SWOT Analysis | 11 | 3.0 Questions | 12 | 4.0 Conclusion and Recommendation | 14 | References | 15 | 1.0 Executive Summary The purpose of this report is to study Amazon.com new service offering and its excellent customer relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazon's key infrastructure services to businesses in the form of web services. The ultimate benefit for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped improve many small and big companies in terms of their online computing needs. The most important marketing strategy in Amazon is its customer-centricity.
Quantitative Business Analysis for Capacity Assessment INBA 6145 GROUP ASSIGNMENT COHORT – 55 TEAM – INNOVATION INVASION Merton Truck Company NAME | ID # | Kelly Jackson-Baynes | 814005354 | Crystal Manickchand | 814005353 | Ramona Balgobin | 814005540 | Sara Samuel | 806005295 | TABLE OF CONTENTS 1 CASE SUMMARY1 2 KEY ISSUES/CHALLENGES2 3 METHDOLOGY…..3-8 3.1 Steps Taken3-4 3.2 Case Model Calculations5 3.3 Lag Effects6 3.4 Models Done7-8 4 fINDINGS 9-11 4.1Model Choice9 4.2 Shipment projections based on model chosen10 4.3 Forecast Results11 5INTEPRETATION…..12-13 6CONCLUSION…..14 7APPENDIX…..15-26 1. CASE SUMMARY Merton’s Truck company president was dissatisfied with the company’s financial performance during a six month period January –June 1988. He suggested that something be done to improve the financial position of the company. Suggestions included changing the product mix or just stop making a Truck Model 101 altogether as it was not making a profit. Additionally, he also suggested that they outsource engines from an outside supplier to relieve the capacity problem.
The domain of the constructs for the study is prepared by a review of relevant literature and interviews with industry executives and faculty experts. All the constructs of the questionnaire were estimated through respondents’ perceptual assessment on a five-point Likert scale, starting from “strongly disagree” (1) to “strongly agree” (5). The questionnaire includes: 7 questions regarding business objectives, 22 questions related to supply chain objectives, 9 questions related to trust development between buyer and supplier, 10 questions related to kind of relationship between buyer and supplier, 8 questions related to barriers to the implementation of SCM practices, 18 questions related to organizational culture, 15 questions regarding outsourcing, and 10 questions for benchmarking. In addition, the questionnaire also consists the questions related to demographic profile (type, size, number of employees, annual sales turnover etc.) of the organizations.