Axa Analysis

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| AXA Analysis | | | 5/1/2013 | A group analysis of AXA for MQM 385 | | We examine the company AXA, ranked 25 on the Global 500 list. We will make an in depth analysis of AXA in regards to the strengths and weaknesses of the company, as well as the external factors influencing AXA. Then, we shall examine strategies at the corporate and business level, explain the structure at AXA, determine the various control systems and compare this information to a competitor of AXA. To conclude, we will make recommendations to AXA based on our analysis. Analysis performed by: Jeffrey Inman, Kimberley Harvey, Phillip Shaw, Vinny Baxter, and Guido Falaschetti | Contents 1. AXA: An introduction to the company And Case 2 2. Strengths and weaknesses 5 3. External Environmental Factors 8 4. Corporate Level Strategy 12 5. Business Level Strategy 15 6. Organizational Structure and Controls 18 7. Competition Comparison 22 8. Recommendations 25 9. References 26 AXA Analysis A group analysis of AXA for MQM 385 1. AXA: An introduction to the company And Case The company we have chosen to do an analysis on is AXA. AXA is a French insurance company serving customers on a global level. AXA is headquartered in Paris, France. It is a global company and exists as a conglomerate of many independently run businesses. AXA operates in this manner because it needs to adhere to the laws and regulations of many different countries. AXA serves customers primarily in Western Europe, North America, the Middle East and the Asia Pacific region offering several different product offerings. These products include: life, health and other forms of insurance as well as investment management. AXA was founded under another name in 1817 as Mutuelle de L’assurance contre L’incendie. Upon the acquisition of Compagnie Parisienne de Garantie in 1978, the moniker was changed
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