The Application of Price Discrimination

4768 Words20 Pages
The Cave Hill School of Business Executive Masters in Business Administration Topic: The Application of Price Discrimination to Enhance Profitability Identification Number: 20053976 Number of words: 4,370 Number of Pages: 18 Course Name: Managerial Economics Course Code: GEMA6320 Facilitated by: Dr. Justin Robinson TABLE OF CONTENTS Executive Summary 3 1.0 Introduction and Background 4 2.0 Problem Statement 5 3.0 Methodology 5 4.0 Literature Review 6 4.1. Laws Targeting Price Discrimination 6 4.2 The Three Types of Price Discrimination 7 4.3. How can Price Discriminate? 8 4.4. How can Price Discrimination be used by firms to enhance profitability? 11 4.5. Examples of Price Discrimination 13 5.0 Presentation and Analysis of Findings 14 6.0 Recommendations 16 7.0 Conclusion 17 Bibliography 18 EXECUTIVE SUMMARY This study was done as part of the requirements for the course GEMA6320, Managerial Economics, in the Executive Masters in Business Administration Programme at the Cave Hill School of Business. The objective of the study is to get a clearer understanding of the economic principles and theories that have been learnt in this course by analyzing price discrimination to determine whether

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